Casual Connect USA 2016 Roundup – Day 1




Vungle is at Casual Connect USA this week in San Francisco. We’ll be recapping each day’s highlights and bringing you all the latest news and insights from the event. Here’s some of the most interesting moments from day one: Smule Director of Marketing Alessandra Sales, Ketchapp Chief Revenue Officer Christian Calderon and Vungle CEO Zain […]

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Vungle World Tour Los Angeles: How top publishers drive user acquisition




The Vungle World Tour continued into Los Angeles, California this week. Top execs from Science Mobile, Scopely and SGN explored the successful strategies they’ve used to drive user acquisition (UA) and measure growth. We also got their take on tackling the biggest challenges performance marketers face today. Vungle’s VP of Sales Jeremy Bondy moderated a panel of mobile […]

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Mobilenomics 2016 recap: Brands are becoming mobile-first marketers




Vungle was in the Lone Star State this week at Mobilenomics in San Antonio, TX. It was an awesome three days packed with insightful sessions and amazing conversations with top brands and media agencies. Here are out some highlights from the event. Taco Bell’s director of media discussed the challenges of creating mobile advertising campaigns […]

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VentureBeat: The mobile-ad world sucks, and Vungle’s chief wants to make it better




As seen in VentureBeat: “Advertising needs to be ROI focused. When you’re ROI focused, you build technology… Vungle is different because we do two things. One, LTV optimization. We take data and target on that data. Two, user experience and creative optimization — rendering ads and building multiple variants of ads… Our core target audience […]

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Where brands and games meet: Running performance-driven mobile ad campaigns




There has been a significant shift in the way major brands are reaching consumers. To capture consumer mind and wallet share, the world’s top brands are allocating bigger advertising budgets toward reaching mobile gaming inventory—where audiences are spending more, highly-engaged time. But for many, running a performance marketing campaign in the mobile economy can be uncharted […]

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CNBC: How Windows 10 could save Microsoft in mobile




On a Tuesday in late March, Vungle CEO Zain Jaffer arrived disheveled and jetlagged to Microsoft’s developer space in San Francisco. He’d been on an overnight flight from Beijing following an Asian trip for his online advertising start-up. Jaffer returned home early when the opportunity arose for a one-on-one meeting with a key figure at […]

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TubeMogul takes all at Vungle Trivia Night in London




We gathered a diverse assortment of Vungle partners to share industry insights, food, drinks and a bevy of general knowledge, all for one purpose: Vungle Trivia Night. Hosted by our London office, our evening of games brought together some of the brightest minds from Future Games of London, Murka, Outfit7, QuizTix and TubeMogul to compete […]

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Six Tips for an Effective User Acquisition Strategy




User acquisition has a significant impact on the success of a new game, so it’s imperative to establish an effective user acquisition strategy. By following these tips, companies will be better prepared to drive awareness around new games and monetize their apps.

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What Makes an Engaging Video Ad?




When it comes to mobile games, companies always need to boost their user base through smart acquisition. Increasingly, brands are turning to in-app video advertising because it has been proven to drive revenue within an engaged audience, and video ads provide a better user experience. Unfortunately, there’s a big difference between a mobile video ad that works and one that doesn’t – and following a few best practices can translate into more clicks, conversions and engaged users.

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