New UA Report: How 700 Top Mobile Developers Land High-Quality Users

With millions of apps and games flooding the highly competitive mobile marketplace, user acquisition is becoming an increasingly critical component for success among developers and publishers. We know it takes hard work to cut through the noise and reach top quality users, which is why we’re especially honored to be mentioned as one of “Eight […]

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#HustleforGood: Join Vungle in the Fight to End Childhood Cancer

The Vungle Cares team will gather at the San Francisco Zoo to raise our voices in support of a critical issue in our country: Childhood cancer. We’ll be walking in the St. Jude Walk/Run to End Cancer, raising funds to support the lifesaving mission of St. Jude – where no family ever receives a bill for treatment, […]

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How to Prepare for iOS 9

Last week, Apple announced their yearly fall iPhone event which means the launch of iOS 9 is just around the corner. iOS 9 introduces a slew of “under-the-hood” improvements to enhance performance, battery life and security. Have no fear, Vungle’s current iOS SDK 3.1.2 is compatible with the latest iOS 9 Beta 5 and works […]

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Racing to Monetize: 5 Questions with JellyBus, creators of Rush Star

Developers launching mobile games often find themselves at a crossroads when it comes to monetization: Users don’t want to pay for their games but at the same time, in-app purchases alone aren’t enough to float a free-to-play gaming business. Jellybus, a South Korean company behind several popular photo and video apps, encountered this dilemma when introducing […]

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Hot Off The Presses: Get Vungle’s New SDK

We are happy to announce that the newest Vungle SDK is now available for download! Our improved SDK focuses on stability and performance enhancements – all designed to help you integrate video ads into your app seamlessly and effectively for maximum revenue. Here’s how to download the new batch: iOS SDK v.3.1.2 Android SDK v.3.3.1 Vungle […]

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A Social Game Plan: 4 Ways to Build Community Around Your App

I’m always surprised when I start playing an incredible mobile game, go to ‘like’ it on Facebook, and discover that it has little to no social presence. Social is a natural extension of gameplay – people want to share and compare their experiences with friends and family. Creating a space for this community to develop around […]

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How to Monetize Your Android App with Mobile Video Ads – in 10 Minutes

When looking for the best way to monetize your app, you’ve probably heard other developers talk about mobile video ads. About 35% of game developers have used mobile video ads, and many find them a great source of revenue that doesn’t conflict with their UX (and in some cases, enhances it). If you’re ready to […]

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Trivia Crack Doubles Conversion with Interactive Mobile Video Ads

Trivia Crack is one of the most downloaded apps in the world. But like all games, it’s faced with the constant challenge of how to remain in the charts. In fact, it takes only two months for an average app’s monthly users to decline to 50 percent of peak. To achieve staying power, Etermax, developers […]

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Change of Art: 4 Predictions for the Future of Mobile Video Creative

Just a few years ago, mobile developers had to accept a sub-standard experience for ads they allowed in their apps. Ineffective banner ads crowded the screens – not beloved by any means but tolerated as the “necessary evil” to monetize users. Thankfully, app developers didn’t have to suffer long. Banner ads still exist, sure, but […]

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