Get early access to advanced placement technology with Vungle SDK v5

It’s an exciting day at Vungle! Today, just in time for GDC, we announced Vungle SDK v5.0, our latest product offering that delivers on our commitment to providing dynamic and unique ad experiences that drive revenue for publishers and deliver high-value users for advertisers. Building on our expertise in delivering the best ad experience to […]

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The best GDC 2017 parties

GDC 2017 is less than a week away and we want to make sure you know about all the best parties. Much like last year, there are a lot of after-hour GDC gatherings to attend. So much so, that it can be hard to pick where to spend your time. To make it easier for […]

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Vungle achieves milestone $300 million annual run rate

Today is a monumental moment in Vungle’s history. We’re proud and excited to announce that we’ve achieved a $300 million annual run rate. This marks our sixth year of consecutive growth. This is an incredible accomplishment for us, one that we couldn’t have reached without all the wonderful people who’ve helped Vungle grow into the […]

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Why mobile marketers need vertical video ads

It’s no secret that if you want to effectively reach consumers today, mobile marketing is a necessity. In the U.S. alone, 65 percent of all digital content is accessed via a mobile device. This includes news, games, streaming music and video, social media, and every other form of entertainment you can think of. At the […]

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Mobile Growth Summit 2017 recap: Why brands are focused on mobile creative and lifetime value optimization

If you were in San Francisco last week, hopefully you got a chance to attend Mobile Growth Summit 2017. The two-day event focused on the latest innovations and strategies around how to expand and build your mobile audience. This year the major theme centered on user acquisition and creative optimization, specifically around the importance of attracting […]

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Want to run a Super Bowl ad? Get your performance marketing right first

Last year, more than 111 million viewers tuned in to the Super Bowl, and the majority viewed a smartphone just as readily as a television during the game. While the standalone TV ad still has its place, smart marketers who want to take full advantage of the Super Bowl audience are integrating TV ad campaigns […]

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Success Story - Magic Jigsaw Puzzles

The secret to compelling playable mobile ads

We’ve talked before about the six steps to designing the best mobile video ads. In that post, we posited that while it can be tempting to think the secret comes down to being really good at guessing what users will like, the reality is that it’s a mixture of art and science that dictates ad […]

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Mobile FirstLook 2017 recap: What brands expect to see in 2017

Vungle was at Mobile FirstLook 2017 last week in New York City alongside more than one hundred other leading brands and agencies, including Dunkin’ Donuts, Hershey’s, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research. The one-day conference focused on the upcoming mobile opportunities in marketing, retail, commerce and media. Top analysts and thought leaders were […]

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How are you measuring your mobile ad spend?

There are a lot of advertising channels available that can help you engage and grow your target audience, however they’re not all equally effective. For decades, traditional advertising was viewed as the standard for attracting attention, but measuring results wasn’t easy and were often tied to fluffy metrics. For a long time, this was mostly […]

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