9 effective tips to make your app stand out in a crowded mobile market

Thousands of mobile apps and games are released every single day, so how do you get yourself noticed? How do you break through the clutter? While only a few apps can rise to the top in any given week, we’ve gathered nine powerful tips to give your mobile app the best chance of success. Tip […]

Read More

What the change to Google’s search algorithm means for performance marketers and web publishers

When tech giants like Google make a significant change to the way they conduct business, there’s a ripple effect that spreads throughout the whole digital ecosystem. And, as all tech companies know, change is one of the only constants in the digital marketing world.   Google’s deprioritizing mobile sites with interstitial ads in upcoming search […]

Read More

The AppsFlyer Performance Index Top Media Sources: Vungle

A month after The AppsFlyer Performance Index covering H1 2016 was released, the report is still capturing headlines and dominating conversations we have both media partners and advertisers across the globe. To continue the conversation, we’re releasing the third post in our Cream of the Crop blog series, which highlights top performers in the index (check […]

Read More
Smule App Icons and Names

‘Ask the Expert’: Smule on growing global audiences

In Vungle’s ‘Ask the Expert’ series, we interview the brightest in the mobile industry. From innovative publishers and developers to advertisers pushing the boundaries of performance marketing, we talk to the people shaping the ever-changing mobile landscape. Since 2008, Smule has been on a mission to connect the world through music. With a diverse portfolio of […]

Read More

Why Apple’s iOS 10 “Limit Ad Tracking” option won’t harm mobile marketing

Apple’s latest mobile software update iOS 10 has been officially released to the public. While much has been made about the slew of new features included, for mobile advertisers and publishers iOS 10 also revises the operating system’s advertising tracking functionality, called “Limit Ad Tracking.” The change is designed to make it more difficult to […]

Read More

5 tips to optimize your mobile programmatic ad buying

Companies know that to reach consumers today, mobile advertising is a necessity. Top brands are already incorporating the channel into their media planning and many are utilizing programmatic buying strategies to drive their mobile ad spend. According to eMarketer, this trend is only going to continue upward. Programmatic purchases represent 67 percent of all U.S. display […]

Read More
RIO DE JANEIRO, BRAZIL - AUGUST 18:  Usain Bolt of Jamaica leads the field to win the Men's 200m final on Day 13 of the Rio 2016 Olympic Games at the Olympic Stadium on August 18, 2016 in Rio de Janeiro, Brazil.  (Photo by Ian Walton/Getty Images)

What falling Olympics ratings mean for brand advertisers

Every two years, brands clamor for global exposure of the biggest worldwide sporting event on earth, seeking out coveted primetime Olympics advertising slots. It’s like the Super Bowl in the U.S., except extended over two weeks’ time. And, while an Olympics commercial spot may not fetch the $500,000+ that a Super Bowl advertiser might pay, […]

Read More

Vungle at Gamescom 2016: Everything you need to know

Last week we headed to Cologne, Germany for three jam-packed days at Gamescom 2016. Here are some of highlights from the event: Microsoft says this might be the last console generation. The head of Xbox said that Project Scorpio is the company’s “big bet” on this future. EA Sports announces FIFA Mobile. The veteran gaming […]

Read More

Cracking the code: How to scale mobile in China

There’s no denying that the Chinese mobile market is growing at a massive pace. It’s estimated that 92 percent of the country’s online population connects to the internet using a smartphone. In terms of raw numbers, that’s about 599 million people. This means for digital advertisers looking to tap into the market, the only way […]

Read More

1 2 3 16