Vungle trivia night

TubeMogul takes all at Vungle Trivia Night in London




We gathered a diverse assortment of Vungle partners to share industry insights, food, drinks and a bevy of general knowledge, all for one purpose: Vungle Trivia Night. Hosted by our London office, our evening of games brought together some of the brightest minds from Future Games of London, Murka, Outfit7, QuizTix and TubeMogul to compete […]

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Six Tips for Acquisition

Six Tips for an Effective User Acquisition Strategy




User acquisition has a significant impact on the success of a new game, so it’s imperative to establish an effective user acquisition strategy. By following these tips, companies will be better prepared to drive awareness around new games and monetize their apps.

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video-ad

What Makes an Engaging Video Ad?




When it comes to mobile games, companies always need to boost their user base through smart acquisition. Increasingly, brands are turning to in-app video advertising because it has been proven to drive revenue within an engaged audience, and video ads provide a better user experience. Unfortunately, there’s a big difference between a mobile video ad that works and one that doesn’t – and following a few best practices can translate into more clicks, conversions and engaged users.

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GDC-Day3

GDC 2016 Roundup – Day 3




With the third day GDC 2016 now behind us, here are some highlights from the day’s sessions that you might’ve missed.

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GDC-day2-recap-blog

GDC 2016 Roundup – Day 2




Day two of GDC 2016 has wrapped up. Here are some highlights from the day’s sessions that you might’ve missed.

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GDC Party List

Your Complete GDC 2016 Party List and Map




Looking to find out where all the coolest parties are during GDC 2016, but you’re tired of combing through endless websites, social media feeds and blogs to find them? We’re here to help!

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The Billion-Dollar Question: Vungle & AppsFlyer on the Future of Mobile Video




As an industry, adtech doesn’t disappoint. It’s always changing – presenting new challenges, of course, but also presenting massive opportunities for advertisers to reach new audiences. Vungle’s VP of Business Development Colin Behr recently sat down with Appsflyer to share his take on the size of the opportunity and state of mobile measurement, data, and […]

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Vungle-Creative-Labs-launch-750-1

10 Stats to Keep in Mind When Creating a Mobile Video Ad




There’s a big difference between a mobile video ad that works…and one that doesn’t. Great ads have relevance to the user and fit the context of the app they’re in – in other words, they create a positive experience. For advertisers, this translates into higher conversions and engaged, high-quality users. Positive ad experiences also require […]

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