Santa Monica, United States - 21 March,  2015: two unidentified persons watching inside the Apple store on 3rd Street Promenade in Santa Monica near Los Angeles in California. The retail chain owned and operated by Apple Inc is dealing with computers and electronics worldwide, with 453 retail stores in 16 countries.

Are you ATS compliant? You should be.

This is a guest post from Daniel Nelson, Director of Engineering at Vungle iOS 10 Changes A few weeks ago we published a post to help quell the fear of mobile marketers around the iOS 10 Limit Ad Tracking update and why—when the right precautions are taken—it won’t harm their mobile marketing efforts. The crux […]

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Three ways rewarded video ads can drive in-app purchases

A funny thing happened when a large online gaming company, based in Southern California, started rewarding users for watching video ads—their in-app purchases (IAP) went up by 9 percent. In fact, the majority of our publisher clients that decide to serve up rewarded videos are experiencing revenue gains as a result. In an industry where […]

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Young asian woman using a smartphone.

How Memebox grew brand awareness and scored new users

As we prepare for G-Star, one of the world’s biggest gaming events hosted in Korea, it’s a great time to examine how one leading Korean brand, Memebox, leveraged mobile marketing best practices from gaming companies to enhance its branding and new user acquisition (UA) strategy. Gaming best practices can fuel big gains for savvy brand […]

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Licensed IP, VR storytelling and the future of mobile gaming

Vungle was at the Gaming Insiders Summit in Berkeley, California last week. It was a tightly-packed day of sessions and insights on the future of the games industry. The conference focused on topics that have been top-of-mind for many publishers throughout this year, including the nascent VR market, the role of licensed intellectual property in game […]

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Vungle Champions: Manodio’s Blue Ocean Tycoon wins top prize

Vungle is proud to announce that Blue Ocean Tycoon developed by Manodio has won our second annual Vungle Champions program. The competition was fierce this year. There were a lot of amazing developers, but in the end Manodio’s Blue Ocean Tycoon took home the honors. And if you haven’t check out the company’s game, be sure […]

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City of Tel Aviv at sunrise. Israel

Casual Connect Tel Aviv Day 3: Finding power users

Casual Connect Tel Aviv has officially come to a close this year. The final day ended strong with lots of great sessions and conversations. If you couldn’t make it out or didn’t get a chance to see everything, be sure to check out what happened during the first and second day of the event. Here […]

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Don’t cause static: Dynamic Templates make consumers happier

At Vungle, we’ve set out to be the best performance marketing platform for in-app video ads. We want our advertisers to get the highest return on ad spend (ROAS) for each dollar running through the Vungle network. Simultaneously, we offer publishers some of the best eCPMs and global fill rates in the industry. How? A […]

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Tel Aviv, view from Old Jaffa

Casual Connect Tel Aviv Day 1: How to break into China

We just wrapped up Day 1 of Casual Connect Tel Aviv. We met with game and app developers who traveled here from as far as San Francisco and Shanghai.    There were a lot of great sessions, and the themes for Day 1 were Industry Insights, Kids and Family, and Market Navigation. Each track was […]

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Picture of a young smiling woman using a phone

Best practices from game developers that brands can use to supercharge their user acquisition strategy

Before the busy holiday season, many mobile performance marketers strategize how to acquire enough seasonal users to maximize their Q4 results. More importantly, these marketers endeavour to find scale without paying exorbitant cost per install (CPIs), brought about by additional competition as countless other advertisers also take a similar strategy. Unique holiday challenges for brand […]

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