VentureBeat_Vungle_Zain Jaffer_Catherine Mylinh

VentureBeat: The mobile-ad world sucks, and Vungle’s chief wants to make it better

As seen in VentureBeat: “Advertising needs to be ROI focused. When you’re ROI focused, you build technology… Vungle is different because we do two things. One, LTV optimization. We take data and target on that data. Two, user experience and creative optimization — rendering ads and building multiple variants of ads… Our core target audience […]

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Vungle World Tour - NYC 04.28.16

Where brands and games meet: Running performance-driven mobile ad campaigns

There has been a significant shift in the way major brands are reaching consumers. To capture consumer mind and wallet share, the world’s top brands are allocating bigger advertising budgets toward reaching mobile gaming inventory—where audiences are spending more, highly-engaged time. But for many, running a performance marketing campaign in the mobile economy can be uncharted […]

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SAN FRANCISCO, CA - MARCH 30:  Microsoft CEO Satya Nadella delivers the keynote address during the 2016 Microsoft Build Developer Conference on March 30, 2016 in San Francisco, California. The Microsoft Build Developer Conference runs through April 1.  (Photo by Justin Sullivan/Getty Images)

CNBC: How Windows 10 could save Microsoft in mobile

On a Tuesday in late March, Vungle CEO Zain Jaffer arrived disheveled and jetlagged to Microsoft’s developer space in San Francisco. He’d been on an overnight flight from Beijing following an Asian trip for his online advertising start-up. Jaffer returned home early when the opportunity arose for a one-on-one meeting with a key figure at […]

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Vungle trivia night

TubeMogul takes all at Vungle Trivia Night in London

We gathered a diverse assortment of Vungle partners to share industry insights, food, drinks and a bevy of general knowledge, all for one purpose: Vungle Trivia Night. Hosted by our London office, our evening of games brought together some of the brightest minds from Future Games of London, Murka, Outfit7, QuizTix and TubeMogul to compete […]

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Six Tips for Acquisition

Six Tips for an Effective User Acquisition Strategy

User acquisition has a significant impact on the success of a new game, so it’s imperative to establish an effective user acquisition strategy. By following these tips, companies will be better prepared to drive awareness around new games and monetize their apps.

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What Makes an Engaging Video Ad?

When it comes to mobile games, companies always need to boost their user base through smart acquisition. Increasingly, brands are turning to in-app video advertising because it has been proven to drive revenue within an engaged audience, and video ads provide a better user experience. Unfortunately, there’s a big difference between a mobile video ad that works and one that doesn’t – and following a few best practices can translate into more clicks, conversions and engaged users.

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GDC 2016 Roundup – Day 3

With the third day GDC 2016 now behind us, here are some highlights from the day’s sessions that you might’ve missed.

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GDC 2016 Roundup – Day 2

Day two of GDC 2016 has wrapped up. Here are some highlights from the day’s sessions that you might’ve missed.

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