By suggesting effective placements for highest revenue with a focus on Android and self-serve ads using Vungle exclusivity, we were able to optimize eCPMs and maximize revenue for Friends Tower by Kakao games.
Increase in average CPI spending
Increase in CPM & revenue
Vungle delivered an eCPM that was 2-3 times higher than what Playrix’s other ad partners were able to deliver.
Higher fill rates
Ibotta Reaches 2x More Paying Users
Within three months of working with Vungle, Ibotta reduced its cost of acquiring new paying users by up to 50 percent. It also doubled the number of new users that made purchases within the first 30 days of installing its app.