Extended Reality
Introduced a new way to blend the virtual and physical worlds together, creating highly engaging ad experiences that drive conversion.
The science behind the creativity
We employ AI and machine-learning to show the right ad at the right time, in the right place, and continuously test, learn and iterate using performance data.
Innovation Timeline
A snapshot of creative innovation successes, demonstrating our reputation as vanguards of the industry
2019
Adaptive Creative
Automated the process of how an ad appears and behaves. What used to take hundreds of hours of manual labor can now be done in a few clicks, resulting in faster time to market and performance increases of around 15% for iOS and Android.
2018
Video Automation
Automated the creation of video ads, shortening the delivery cycle. This helped combat ad fatigue by producing multiple versions for the creative algorithm to select and scale.
Augmented Reality
Empowered advertisers to tell a captivating story with our immersive, emergent AR. By enhancing gameplay in a real-world environment, advertisers gain fresh ways to attract new users and lift campaign performance.
2017
Ad Converter Algorithm
Created ability to quickly convert and launch existing client creatives for rapid deployment and optimization on the network.
2016
Playable Ads
Invented the concept of using playable creatives that truly replicate gameplay. Vungle Creative Labs gives users the ability to try before they buy. Playables became the highest-performing creative format, generating a new wave of growth across the Vungle network.
360 Degree Ads
Integrated 360-degree technology to create a new class of gaming experience. Vungle Creative Labs pioneered putting the consumer in the middle of the ad. This let users explore titles in captivating new ways, boosting campaign performance.
Dynamic Templates
Enabled advertisers to upload assets that are automatically converted to creative iterations based on predefined ad templates. The time to produce creatives shrank drastically, enhancing scale and giving advertisers more options to attract new users’ attention.
Richer Interaction Data
Added human interaction signals that provided a deeper understanding of how people engage with elements of the ad creative. These newly won insights empowered a new dimension of intelligent campaign optimization.
2015
Dedicated Creative Algorithm
Introduced a new sophisticated data-science algorithm that removed manual campaign management, accelerating the exploration process and boosting performance.
Interactive Endcards
Launched a new concept of interactive endcard. Previously, advertisers made do with a static image and a single button for user acquisition. Adding additional user interactions provided the opportunity to better showcase advertisers’ games and drive exponential performance.
2014
Vertical / Square Video
Removed unsightly “letterboxing” of video ads. Vungle Creative Labs eliminated the black space of vertically orientated ads. Fullscreen use enabled more content to wow the user and tell a story, driving better campaign performance.
30 Second Video
Extended the traditional 15-second video to tell longer, richer stories, resulting in better conversion.
2013
Localized Video
Enabled advertisers to automatically localize ad creatives at scale, respecting user language settings to increase creative performance across Vungle’s global network.
2019
Adaptive Creative
Automated the process of how an ad appears and behaves. What used to take hundreds of hours of manual labor can now be done in a few clicks, resulting in faster time to market and performance increases of around 15% for iOS and Android.
2016
Playable Ads
Invented the concept of using playable creatives that truly replicate gameplay. Vungle Creative Labs gives users the ability to try before they buy. Playables became the highest-performing creative format, generating a new wave of growth across the Vungle network.
2015
Dedicated Creative Algorithm
Introduced a new sophisticated data-science algorithm that removed manual campaign management, accelerating the exploration process and boosting performance.
2014
Vertical / Square Video
Removed unsightly “letterboxing” of video ads. Vungle Creative Labs eliminated the black space of vertically orientated ads. Fullscreen use enabled more content to wow the user and tell a story, driving better campaign performance.