The tech behind the performance

The science behind the creativity

 

We employ AI and machine-learning to show the right ad at the right time, in the right place, and continuously test, learn and iterate using performance data.

Innovation Timeline

A snapshot of creative innovation successes, demonstrating our reputation as vanguards of the industry

2019

Extended Reality

Introduced a new way to blend the virtual and physical worlds together, creating highly engaging ad experiences that drive conversion.

Adaptive Creative

Automated the process of how an ad appears and behaves.…

Adaptive Creative

Automated the process of how an ad appears and behaves. What used to take hundreds of hours of manual labor can now be done in a few clicks, resulting in faster time to market and performance increases of around 15% for iOS and Android.
2018

Video Automation

Automated the creation of video ads, shortening the delivery cycle. This helped combat ad fatigue by producing multiple versions for the creative algorithm to select and scale.

Augmented Reality

Empowered advertisers to tell a captivating story with our immersive, emergent AR. By enhancing gameplay in a real-world environment, advertisers gain fresh ways to attract new users and lift campaign performance.
2017

Ad Converter Algorithm

Created ability to quickly convert and launch existing client creatives for rapid deployment and optimization on the network.
2016

Playable Ads

Invented the concept of using playable creatives that truly replicate…

Playable Ads

Invented the concept of using playable creatives that truly replicate gameplay. Vungle Creative Labs gives users the ability to try before they buy. Playables became the highest-performing creative format, generating a new wave of growth across the Vungle network.

360 Degree Ads

Integrated 360-degree technology to create a new class of gaming experience. Vungle Creative Labs pioneered putting the consumer in the middle of the ad. This let users explore titles in captivating new ways, boosting campaign performance.

Dynamic Templates

Enabled advertisers to upload assets that are automatically converted to creative iterations based on predefined ad templates. The time to produce creatives shrank drastically, enhancing scale and giving advertisers more options to attract new users’ attention.

Richer Interaction Data

Added human interaction signals that provided a deeper understanding of how people engage with elements of the ad creative. These newly won insights empowered a new dimension of intelligent campaign optimization.
2015

Dedicated Creative Algorithm

Introduced a new sophisticated data-science algorithm that removed manual campaign…

Dedicated Creative Algorithm

Introduced a new sophisticated data-science algorithm that removed manual campaign management, accelerating the exploration process and boosting performance.

Interactive Endcards

Launched a new concept of interactive endcard. Previously, advertisers made do with a static image and a single button for user acquisition. Adding additional user interactions provided the opportunity to better showcase advertisers’ games and drive exponential performance.
2014

Vertical / Square Video

Removed unsightly “letterboxing” of video ads. Vungle Creative Labs eliminated…

Vertical / Square Video

Removed unsightly “letterboxing” of video ads. Vungle Creative Labs eliminated the black space of vertically orientated ads. Fullscreen use enabled more content to wow the user and tell a story, driving better campaign performance.

30 Second Video

Extended the traditional 15-second video to tell longer, richer stories, resulting in better conversion.
2013

Localized Video

Enabled advertisers to automatically localize ad creatives at scale, respecting user language settings to increase creative performance across Vungle’s global network.
2019

Adaptive Creative

Automated the process of how an ad appears and behaves. What used to take hundreds of hours of manual labor can now be done in a few clicks, resulting in faster time to market and performance increases of around 15% for iOS and Android.
2016

Playable Ads

Invented the concept of using playable creatives that truly replicate gameplay. Vungle Creative Labs gives users the ability to try before they buy. Playables became the highest-performing creative format, generating a new wave of growth across the Vungle network.
2015

Dedicated Creative Algorithm

Introduced a new sophisticated data-science algorithm that removed manual campaign management, accelerating the exploration process and boosting performance.
2014

Vertical / Square Video

Removed unsightly “letterboxing” of video ads. Vungle Creative Labs eliminated the black space of vertically orientated ads. Fullscreen use enabled more content to wow the user and tell a story, driving better campaign performance.