Vungle and Amazon Team Up to Bring the Vungle SDK to Fire OS




Today, we’re thrilled to announce that Vungle and Amazon are working together to extend our platform capabilities and bring our user acquisition and monetization platform to Fire tablets. “Fire tablet users are a rapidly growing and sought-after audience. With Vungle’s support for Fire tablets, our advertisers can now tap into this valuable user base,” said […]

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Here’s What Happens When Mary Meeker Puts You In Her Report




Mary Meeker is known for making bold predictions that sometimes come true. But she can also shine such a large spotlight on a relatively unknown company that it begins to debate whether or not to go public. That seems to be the case for Vungle, a 6-year-old private ad tech company that’s mulling over an […]

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Mary Meeker Internet Trends Report: Mobile is driving digital advertising growth




Mary Meeker’s internet trends report has become an annual tradition for both Silicon Valley and the business world. Everyone from startups to Fortune 500 companies rely on the Kleiner Perkins Caufield & Byers partner’s presentation to understand how technology is evolving and the ways it’s being used personally and professionally. This year is no exception. Meeker […]

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Exclusive LINE Plus Corporation alliance to drive monetization, user acquisition for app developers




We’re proud to announce today an exclusive monetization alliance with LINE Plus Corporation, a smart portal which provides free chat messenger, video call and other services. Through this collaboration, app developers using the Vungle platform will have easier access to mobile consumers in Japan, Taiwan, Indonesia, Thailand and other Asia Pacific (APAC) countries. LINE Plus Corporation, a […]

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5 ways user data can improve your return on ad spend




Maximizing return on ad spend is the goal for any advertiser. It seems like a simple concept, but in the current marketing landscape, consumer behavior has changed dramatically. How an advertiser engages with their target audience has evolved and the campaign metrics they use measure and optimize for success aren’t always the same for everyone. […]

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Why brand marketers are targeting today’s mobile gamer [Infographic]




The rise of the smartphone has changed the gamer demographic Traditional advertising media like billboards, TV ads, newspapers, radio or banner ads are becoming less and less effective as consumer habits evolve. Nielsen Ratings has reported a decrease in traditional TV viewing among all age groups from teens to Millennials to Gen-Xers, and according to […]

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How to increase ad revenue without compromising retention and in-app purchases




Vungle has seen countless app publishers successfully monetize their audience while maintaining healthy growth and retention rates. But, that’s not to say that the equation for integrating ads into your app experience isn’t delicate. Finding the right placements, ad cadence, ad formats and so on will be critical to delivering the desired customer experience. DeNA, […]

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GDC 2017: Closing out the week




GDC 2017 has officially come to an end. There was no shortage of news and insights from this year’s conference, but if you missed out on any of it, be sure to read our coverage from earlier in the week. We want to thank all our customers and partners for coming out to see us […]

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