The Billion-Dollar Question: Vungle & Appsflyer on the Future of Mobile Video

As an industry, adtech doesn’t disappoint. It’s always changing – presenting new challenges, of course, but also presenting massive opportunities for advertisers to reach new audiences. Vungle’s VP of Business Development Colin Behr recently sat down with Appsflyer to share his take on the size of the opportunity and state of mobile measurement, data, and […]

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10 Stats to Keep in Mind When Creating a Mobile Video Ad

There’s a big difference between a mobile video ad that works…and one that doesn’t. Great ads have relevance to the user and fit the context of the app they’re in – in other words, they create a positive experience. For advertisers, this translates into higher conversions and engaged, high-quality users. Positive ad experiences also require […]

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Vungle SDK Introduces iOS 9 & Android Marshmallow Compatibility

To provide developers the best possible mobile advertising experience, we’re excited to introduce the newest version of the Vungle SDK – now available for download! Our improved SDK focuses on performance enhancements, including: iOS 3.2.0 iOS 9 compatibility Secure communication between SDK & Ad Server Cocoapods support Improved stability Supports devices running iOS 7.0 and above […]

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3 Ways Windows Developers Benefit from our Partnership with Microsoft

It’s not every day that we open up a brand-new app platform and connect with a new audience of app developers. But today, we’re doing just that as we embark on an exciting partnership with Microsoft. Together we’re bringing monetization to Windows developers around the world with the launch of the Vungle Windows 10 SDK […]

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How to “Juice” Your Game for Maximum Impact

It may sound a little silly, but making your game “juicy” is a powerful yet abstract design concept that every developer should take time to apply to their creative world. Game juice — or game “feel”, to put it another way — can make the difference between a solid game that players enjoy and a […]

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M1 Summit 2015: 5 Experts Weigh in on AdTech’s Mobile Journey

There’s one consistent thing about the mobile adtech industry: it’s always changing. New players emerge. Companies consolidate. Targeting gets more advanced. But, not all of the changes are as fast as we’d like. Marketers are hesitant to embrace mobile. Measurement isn’t advancing fast enough. And buzzwords can distract from real conversations. But, at the end of the day, […]

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Youtube Marketing: How 3 Gaming Brands Make Influencers Matter

Gamers love Youtube. It’s the perfect visual platform to watch incredible gameplay moments or for players to post commentaries as they play their favorite games. While many of these users are casual, there’s a core group of channel creators who’ve amassed gigantic followings (and earn big money) that rival those of mainstream celebrities. To gaming […]

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7 Horrifying Game Dev Moments, expressed in GIFS

Horror can mean different things to different people, and while Halloween is a great time for spooky fun, game devs know a completely different flavor of dread that can befall them during the development process. Here are 7 moments that’ll strike terror into the heart of any developer. Launch fail You’ve worked for many hours […]

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[Tip Sheet] 6 Can’t-Miss Strategies to Win the User Acquisition Game

When it comes to mobile monetization and user acquisition, making a top-notch game that keeps players engaged is always going to be first priority. But what about getting that ever-important first boost of momentum to bring in a critical mass of users? The constant quest to build your userbase requires creative thinking and marketing acumen. […]

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5 Reasons to Soft Launch Your Mobile Game

Everyone knows that making a big splashy launch for your mobile game can be a great way to generate momentum, press, and sales right out of the starting gates. But sometimes there’s greater value in letting your project breathe out in the wild before you make your massive PR push. One benefit of soft launching […]

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