We gathered a diverse assortment of Vungle partners to share industry insights, food, drinks and a bevy of general knowledge, all for one purpose: Vungle Trivia Night. Hosted by our London office, our evening of games brought together some of the brightest minds from Future Games of London, Murka, Outfit7, QuizTix and TubeMogul to compete […]
User acquisition has a significant impact on the success of a new game, so it’s imperative to establish an effective user acquisition strategy. By following these tips, companies will be better prepared to drive awareness around new games and monetize their apps.
Global Head of Design & User Experience
When it comes to mobile games, companies always need to boost their user base through smart acquisition. Increasingly, brands are turning to in-app video advertising because it has been proven to drive revenue within an engaged audience, and video ads provide a better user experience. Unfortunately, there’s a big difference between a mobile video ad that works and one that doesn’t – and following a few best practices can translate into more clicks, conversions and engaged users.
As an industry, adtech doesn’t disappoint. It’s always changing – presenting new challenges, of course, but also presenting massive opportunities for advertisers to reach new audiences. Vungle’s VP of Business Development Colin Behr recently sat down with Appsflyer to share his take on the size of the opportunity and state of mobile measurement, data, and […]
There’s a big difference between a mobile video ad that works…and one that doesn’t. Great ads have relevance to the user and fit the context of the app they’re in – in other words, they create a positive experience. For advertisers, this translates into higher conversions and engaged, high-quality users. Positive ad experiences also require […]