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Vungle ranks high in Singular's 2019 ROI Index

Vungle Ranks High in Singular’s 2019 ROI Index




The proof is in the pudding. We’ve worked hard to make Vungle a global powerhouse for mobile discovery and engagement, and we appreciate it when others confirm our strength through their own studies. This week, we’re honored to make prominent appearances in several categories of Singular’s 2019 ROI Index, which sampled the top 700 apps, […]

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5 questions to ask when picking a fraud solution

5 Questions to Ask When Picking a Mobile Fraud Solution




Back in the first chapter of this three-part blog series, we covered how Vungle currently tackles mobile ad fraud. As mobile fraud becomes more sophisticated, understanding its solutions becomes more difficult. While we believe the responsibility lies with us to make sure fraudsters aren’t abusing our SDK, other companies — whether they’re mobile marketers, mobile […]

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How Vungle Fights Fraud — Part 1: Our Method




Fraud has unfortunately become an industry-wide issue over the past few years. Forbes estimates that in 2018 advertisers lost $19 billion to fake impressions and fake mobile application installs. Recently, BuzzFeed exposed a massive fraud scheme that left the entire mobile industry a bit shaken. Many providers in the mobile market have already built unique […]

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Why Everyone Loves Rewarded Ads




Rewarded ads seem to be doing the impossible: getting users to actually want more ads. Also known as opt-in value exchange ads, rewarded ads offer the user in-app goods in exchange for watching a video ad, trying out a demo, answering a brand survey, or somehow interacting with in-app ad content. Because users gain something […]

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Part 3: Getting Ready for GDPR – Practical Considerations




In this installment of our GDPR series, we discuss the highest priority issues for publishers and advertisers. And as a reminder, this is not legal advice; just Vungle’s analysis of what these new regulations mean for app developers and advertisers. As always, you should work with your legal team to determine what is appropriate for […]

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GDPR – Building a Compliant Network (Part 2 of 3)




In part one of our GDPR series we reviewed the ins and outs of GDPR, its effect on the definition of “personal data,” and the additional obligations this places on various participants in the ecosystem. In part two, we’ll discuss the changes Vungle made to bring our systems into compliance. In the third installment, we […]

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GDPR – What It Is and Why It Matters To You (Part 1 of 3)




GDPR – What It Is and Why It Matters To You (Part One) On May 25, the EU General Data Protection Regulation (GDPR) will go into effect. Companies that collect or process data about individuals in European Union (EU) countries, even companies based outside of the EU, will need to comply with a new set […]

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Vungle introduces its new Self-Serve platform for advertisers of all sizes




This week we announced an exciting new tool to make Vungle’s premium in-app inventory accessible to more global advertisers who are working with varying budget levels and performance goals. We worked closely with a number of advertisers to test this new product with our team, and we’re pleased to report that we’ve received a great […]

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