The proof is in the pudding. We’ve worked hard to make Vungle a global powerhouse for mobile discovery and engagement, and we appreciate it when others confirm our strength through their own studies. This week, we’re honored to make prominent appearances in several categories of Singular’s 2019 ROI Index, which sampled the top 700 apps, […]
Read MoreBack in the first chapter of this three-part blog series, we covered how Vungle currently tackles mobile ad fraud. As mobile fraud becomes more sophisticated, understanding its solutions becomes more difficult. While we believe the responsibility lies with us to make sure fraudsters aren’t abusing our SDK, other companies — whether they’re mobile marketers, mobile […]
Read MoreFraud has unfortunately become an industry-wide issue over the past few years. Forbes estimates that in 2018 advertisers lost $19 billion to fake impressions and fake mobile application installs. Recently, BuzzFeed exposed a massive fraud scheme that left the entire mobile industry a bit shaken. Many providers in the mobile market have already built unique […]
Read MoreRewarded ads seem to be doing the impossible: getting users to actually want more ads. Also known as opt-in value exchange ads, rewarded ads offer the user in-app goods in exchange for watching a video ad, trying out a demo, answering a brand survey, or somehow interacting with in-app ad content. Because users gain something […]
Read MoreIn this installment of our GDPR series, we discuss the highest priority issues for publishers and advertisers. And as a reminder, this is not legal advice; just Vungle’s analysis of what these new regulations mean for app developers and advertisers. As always, you should work with your legal team to determine what is appropriate for […]
Read MoreIn part one of our GDPR series we reviewed the ins and outs of GDPR, its effect on the definition of “personal data,” and the additional obligations this places on various participants in the ecosystem. In part two, we’ll discuss the changes Vungle made to bring our systems into compliance. In the third installment, we […]
Read MoreGDPR – What It Is and Why It Matters To You (Part One) On May 25, the EU General Data Protection Regulation (GDPR) will go into effect. Companies that collect or process data about individuals in European Union (EU) countries, even companies based outside of the EU, will need to comply with a new set […]
Read MoreWe are pleased to announce that Howard Warner has joined the Vungle team as Vice President of Finance and Business Operations. As part of Vungle’s executive team, Howard will lead all finance, legal and international operations as we continue to scale globally. “Howard is joining at a pivotal time for Vungle. In the past year, […]
Read MoreWe think we do pretty good work, but it’s always great to hear it from our partners. Which is why we’re proud to share that Vungle was named one of the top performing mobile media sources in the 2017 Singular ROI Index for the second year in a row. The study analyzes actual advertiser ROI […]
Read MoreThis week we announced an exciting new tool to make Vungle’s premium in-app inventory accessible to more global advertisers who are working with varying budget levels and performance goals. We worked closely with a number of advertisers to test this new product with our team, and we’re pleased to report that we’ve received a great […]
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