Mary Meeker is known for making bold predictions that sometimes come true. But she can also shine such a large spotlight on a relatively unknown company that it begins to debate whether or not to go public. That seems to be the case for Vungle, a 6-year-old private ad tech company that’s mulling over an […]
Read MoreMary Meeker’s internet trends report has become an annual tradition for both Silicon Valley and the business world. Everyone from startups to Fortune 500 companies rely on the Kleiner Perkins Caufield & Byers partner’s presentation to understand how technology is evolving and the ways it’s being used personally and professionally. This year is no exception. Meeker […]
Read MoreWe’re proud to announce today an exclusive monetization alliance with LINE Plus Corporation, a smart portal which provides free chat messenger, video call and other services. Through this collaboration, app developers using the Vungle platform will have easier access to mobile consumers in Japan, Taiwan, Indonesia, Thailand and other Asia Pacific (APAC) countries. LINE Plus Corporation, a […]
Read MoreMaximizing return on ad spend is the goal for any advertiser. It seems like a simple concept, but in the current marketing landscape, consumer behavior has changed dramatically. How an advertiser engages with their target audience has evolved and the campaign metrics they use measure and optimize for success aren’t always the same for everyone. […]
Read MoreThe rise of the smartphone has changed the gamer demographic Traditional advertising media like billboards, TV ads, newspapers, radio or banner ads are becoming less and less effective as consumer habits evolve. Nielsen Ratings has reported a decrease in traditional TV viewing among all age groups from teens to Millennials to Gen-Xers, and according to […]
Read MoreVungle has seen countless app publishers successfully monetize their audience while maintaining healthy growth and retention rates. But, that’s not to say that the equation for integrating ads into your app experience isn’t delicate. Finding the right placements, ad cadence, ad formats and so on will be critical to delivering the desired customer experience. DeNA, […]
Read MoreGDC 2017 has officially come to an end. There was no shortage of news and insights from this year’s conference, but if you missed out on any of it, be sure to read our coverage from earlier in the week. We want to thank all our customers and partners for coming out to see us […]
Read MoreWe’re continuing our coverage of GDC 2017. In case you missed it, check out our day one and day two recaps. The third day of GDC marks the opening of the expo floor. While mobile games still pervaded the show halls, VR continued to have a huge presence this year. Check out some of the […]
Read MoreWe’re continuing our coverage of GDC 2017. If you missed our day one highlights, you can read it here. Now, with the second day of GDC 2017 behind us, here are some of the top insights and stories from the event: Niantic explained the unique design challenges that must be overcome to make a hit […]
Read MoreGDC 2017 has officially begun and, like every year, this one is set to be packed with more information than any attendee can hope to experience on their own. That’s why all week long we’ll be bringing you daily highlights from the show until it comes to a close. We’ll share the latest insights in […]
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