Vungle SDK for Amazon Fire OS Now Available We announced back in August that we’ve teamed up with Amazon to bring Vungle’s SDK to Amazon’s Fire OS – and the wait is finally over. With version 5.3.0 of Vungle’s Android SDK (available here), developers and advertisers can leverage Vungle’s industry-leading performance marketing platform and unmatched […]
Read MoreIt’s no secret that the mobile advertising market has experienced significant growth year over year, with no signs of slowing down. In fact, a recent App Annie report found that global in-app advertising spend is set to nearly triple in size from $72 billion in 2016 to $201 billion by 2021. Earlier this year, we […]
Read MoreToday, we’re thrilled to announce that Vungle and Amazon are working together to extend our platform capabilities and bring our user acquisition and monetization platform to Fire tablets. “Fire tablet users are a rapidly growing and sought-after audience. With Vungle’s support for Fire tablets, our advertisers can now tap into this valuable user base,” said […]
Read MoreMary Meeker is known for making bold predictions that sometimes come true. But she can also shine such a large spotlight on a relatively unknown company that it begins to debate whether or not to go public. That seems to be the case for Vungle, a 6-year-old private ad tech company that’s mulling over an […]
Read MoreMary Meeker’s internet trends report has become an annual tradition for both Silicon Valley and the business world. Everyone from startups to Fortune 500 companies rely on the Kleiner Perkins Caufield & Byers partner’s presentation to understand how technology is evolving and the ways it’s being used personally and professionally. This year is no exception. Meeker […]
Read MoreWe’re proud to announce today an exclusive monetization alliance with LINE Plus Corporation, a smart portal which provides free chat messenger, video call and other services. Through this collaboration, app developers using the Vungle platform will have easier access to mobile consumers in Japan, Taiwan, Indonesia, Thailand and other Asia Pacific (APAC) countries. LINE Plus Corporation, a […]
Read MoreMaximizing return on ad spend is the goal for any advertiser. It seems like a simple concept, but in the current marketing landscape, consumer behavior has changed dramatically. How an advertiser engages with their target audience has evolved and the campaign metrics they use measure and optimize for success aren’t always the same for everyone. […]
Read MoreThe rise of the smartphone has changed the gamer demographic Traditional advertising media like billboards, TV ads, newspapers, radio or banner ads are becoming less and less effective as consumer habits evolve. Nielsen Ratings has reported a decrease in traditional TV viewing among all age groups from teens to Millennials to Gen-Xers, and according to […]
Read MoreVungle has seen countless app publishers successfully monetize their audience while maintaining healthy growth and retention rates. But, that’s not to say that the equation for integrating ads into your app experience isn’t delicate. Finding the right placements, ad cadence, ad formats and so on will be critical to delivering the desired customer experience. DeNA, […]
Read MoreGDC 2017 has officially come to an end. There was no shortage of news and insights from this year’s conference, but if you missed out on any of it, be sure to read our coverage from earlier in the week. We want to thank all our customers and partners for coming out to see us […]
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