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Why Apple’s iOS 10 “Limit Ad Tracking” option won’t harm mobile marketing




Apple’s latest mobile software update iOS 10 has been officially released to the public. While much has been made about the slew of new features included, for mobile advertisers and publishers iOS 10 also revises the operating system’s advertising tracking functionality, called “Limit Ad Tracking.” The change is designed to make it more difficult to […]

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5 tips to optimize your mobile programmatic ad buying




Companies know that to reach consumers today, mobile advertising is a necessity. Top brands are already incorporating the channel into their media planning and many are utilizing programmatic buying strategies to drive their mobile ad spend. According to eMarketer, this trend is only going to continue upward. Programmatic purchases represent 67 percent of all U.S. display […]

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What falling Olympics ratings mean for brand advertisers




Every two years, brands clamor for global exposure of the biggest worldwide sporting event on earth, seeking out coveted primetime Olympics advertising slots. It’s like the Super Bowl in the U.S., except extended over two weeks’ time. And, while an Olympics commercial spot may not fetch the $500,000+ that a Super Bowl advertiser might pay, […]

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Vungle at Gamescom 2016: Everything you need to know




Last week we headed to Cologne, Germany for three jam-packed days at Gamescom 2016. Here are some of highlights from the event: Microsoft says this might be the last console generation. The head of Xbox said that Project Scorpio is the company’s “big bet” on this future. EA Sports announces FIFA Mobile. The veteran gaming […]

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Cracking the code: How to scale mobile in China




There’s no denying that the Chinese mobile market is growing at a massive pace. It’s estimated that 92 percent of the country’s online population connects to the internet using a smartphone. In terms of raw numbers, that’s about 599 million people. This means for digital advertisers looking to tap into the market, the only way […]

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Real-world opportunities: The future of VR games and monetization




Vungle’s VP of Product Martin Price hosted an in-depth discussion on the future of virtual reality at the Application Developers Alliance’s App Strategy Workshop in San Francisco this week. Martin sat down with Bjorn Laurin, VP of Product at Linden Lab, to examine the still-burgeoning VR space and potential ways games, monetization and advertisements may […]

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‘Ask the Expert’: How Storm8 stays ahead a crowded mobile game market




In Vungle’s ‘Ask the Expert’ series, we interview the brightest in the mobile industry. From innovative publishers and developers to advertisers pushing the boundaries of performance marketing, here’s who shaping the ever-changing mobile landscape.  Storm8 offers something for everyone, with dozens of top mobile games across a variety of genres. Its portfolio includes titles, such as Monopoly Bingo, Bakery Story […]

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Growing game audiences and building loyalty: A discussion with Ketchapp and Smule




Growing game audiences and building loyalty How top studios use data to acquire, retain and measure their highest value users The mobile gaming ecosystem is more crowded than ever. Within iOS alone there are more than 20,000 games released every month and that number only continues to grow. But with so many options for gamers […]

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Casual Connect USA 2016 Roundup – Closing Day




The last day of Casual Connect USA has come to a close. But just because it was the final day doesn’t mean it wasn’t packed with interesting moments. Here’s some of the best of what went down: Subscription-based pricing for game apps will likely coexist with in-app purchases, not replace them. Executives from Ketchapp, Scientific Revenue, […]

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