May 7th 2021
Build Better Games and Irresistible Creative With GameRefinery by Vungle
We recently acquired GameRefinery and are excited to share with you what they’ll bring to Vungle’s performance marketing platform. We are committed to helping you build a successful app business and are bringing you two new exciting solutions with Game and Creative Intelligence.
Join industry experts from GameRefinery to learn how to build better games and monetization strategies, while also growing your audience with higher-performing creative targeted to the right audiences.
The expert panel will discuss:
- The Game Intelligence solution and how you can build better games and monetization strategies
- A first-of-its-kind contextual targeting technology for an ATT-driven world
- Creative tech and insights that more deeply inform how to build irresistible creative
About the Speakers
Joel Julkunen, Head of Analytics, GameRefinery by Vungle
Joel Julkunen is the Head of Analytics at GameRefinery by Vungle, which provides feature-level analytics, market insights, and benchmarks for the mobile gaming industry. Joel leads GameRefinery’s analytics department and has a significant role in developing the algorithms and statistical models used in the company. Joel has been playing games ever since he could hold a NES 8-bit controller, and now with over 500 mobile games played and analyzed, Joel has a pretty good idea about the “do’s and don’ts” as well as trends of today’s mobile game market.
Lauri Heikkinen, Head of Product, GameRefinery by Vungle
Lauri Heikkinen is the Head of Product, Creative Solutions at GameRefinery by Vungle, which provides feature-level analytics, market insights, and benchmarks for the mobile gaming industry. Lauri leads GameRefinery’s creative intelligence and contextual targeting development. Prior to leading the development of creative solutions he was the principal product owner for the Game Intelligence service, playing a significant role in building the platform we see today. Lauri was formerly a semi professional Counter Strike player and still makes killer flick shots when playing games like PUBG.
