Sep 24th 2020
Vungle Featured in App Monetization Industry Report
eMarketer’s newly released App Monetization Trends 2020 report points to industry shifts affecting mobile app publishers and advertisers. Featured in the report is Vungle COO Jeremy Bondy who says, “The most powerful pronounced shift that we’ve observed over the past few years is the focus on ad monetization as a way to drive overall revenues per user. When you look at this shift, it’s not focused just on gaming; we’re seeing dating, social, music apps that are concentrated on leveraging ads to supplement their existing revenue streams.”
