Jul 24th 2020
NewDigitalAge — In-App Marketing: How Brands Can Engage Gaming’s New Audience
In NewDigitalAge, Si Crowhurst, VP of Vungle Creative Labs, offers noteworthy advice to brand marketers looking for innovative ways to reach consumers during the “new normal” of Covid-19. Based on third-party analysis, Crowhurst encourages brand marketers to question their stereotypes about mobile game in-app advertising in what he says is, “…a goldmine of activity for ambitious creatives and, by consequences, marketing opportunities for brands looking to future-proof their strategies.”
