Feb 9th 2021
Vungle Recognized as a Top Overall Ad Network in 2021 Singular ROI Index
Today, Singular recognized Vungle as a top 10 overall “best bet” ad network in their 2021 ROI Index, based on our appearance in 15 of the 27 total lists in the report.
Singular evaluated close to $10 billion in ad spend and nearly three billion app installs, as well as conducted a fraud analysis across more than 500 ad networks.
ROI is one of the most important KPIs for advertisers to better evaluate the effectiveness of their campaigns. Singular calculated ROI by in-app spend from acquired users.
Vungle appeared as a top media source in several ROI lists, including:
- Global ROI Leaders (Overall) on iOS and Android
- Global ROI Leaders (Gaming) on iOS and Android
- Regional ROI Leaders (APAC) on iOS
- Regional ROI Leaders (EMEA) on iOS
- Regional ROI Leaders (North America) on iOS
The report also evaluated ad networks on retention, analyzing the percentage of users who remain active 30 days after install. Vungle appeared as a top media source in several retention lists, including:
- Global Retention Leaders (Overall) on iOS
- Global Retention Leaders (Gaming) on iOS and Android
- Regional Retention Leaders (APAC) on iOS
- Regional Retention Leaders (North America) on iOS and Android
In their 2021 report, Singular looked at ad networks and platforms with the lowest percentage of fraud. Singular recognized Vungle as a platform that had the lowest fraud among companies, naming us an overall leader and a leader on iOS.
Download and read the full report here.
