Aug 24th 2021
Liftoff & Vungle to Form Leading Independent Mobile Growth Platform
Today we are thrilled to announce that Liftoff and Vungle have entered a definitive agreement to join forces. Over the last nine years, Liftoff and Vungle have become leaders in mobile advertising, user acquisition and monetization. Together, we will be one of the world’s largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, creative, engagement, influencer marketing, monetization, and analytics.
The joining of two leaders in the industry is a rare and special event — there is no greater opportunity than to combine forces with a remarkable and innovative company like Liftoff. This merger will accelerate key growth initiatives for both our companies and enable us to continue to serve the industry with world-class solutions, fueled by market-leading product and technical innovation.
Our combined companies bring together complementary technologies for advertisers and publishers to offer a robust end-to-end platform that systematically improves the effectiveness of mobile advertising and provides greater scale and enhanced capabilities for mobile developers to build, advertise and monetize their apps.
This is a monumental time for the industry as a whole. We wholeheartedly want to thank all our partners for their support along our journey. We are so excited for what this combination will bring and look forward to deepening our relationships in the years ahead.