Most major app platforms (e.g. iTunes and Google Play) allow developers to monetize their games and apps through advertising, and to work with advertising providers (like Vungle) to source and deliver these ads. Advertising helps to keep games and apps free to use by providing an important source of income for developers. These app platforms also allow you to control whether advertising providers can customize the ads they show you based on your past interactions with the ads you’ve seen(“performance-based advertising”), or only deliver “contextual” ads based on data about the app which is showing the ad and some basic information about your device (such as make, model, sound, language, orientation, etc.). Performance-based advertising relies on both contextual information and a history of your ad interactions, which are associated with an advertising ID. Users can reset or turn off their advertising ID at their discretion.

How we use Advertising IDs

Vungle uses this ID, along with contextual data (see above) and performance data such as which ads you have seen in the past, ads you have clicked on, and apps you have downloaded after viewing ads for those apps, to customize the ads you will see in the future. Here are just a few examples of how this makes the ads you see more relevant (and hopefully more interesting):

  • If you download a game or app from one of our ads we won’t show you ads for that app in the future.
  • If we show you an ad multiple times and you don’t click on the ad or download the app we will show you different ads going forward.

We do not have access to any personal data like your email address, browsing history, or other contact information, so we cannot associate the advertising ID with that type of data. For more details on the data Vungle collects from your device and how we use it, please see Vungle’s privacy policy (www.vungle.com/privacy).

What happens if I opt out of performance-based advertising?

It’s important to note that this does not opt you out of seeing ads –you will still see ads in your apps. What does happen is that every time we serve an ad to you it’s like we’ve never seen you before, so we will show you our best-performing ad at that moment – which will likely be the same ad that we showed you last time, which can lead to a very repetitive and less interesting experience. We might also show you ads for apps you’ve already downloaded. If you are interested in turning off or resetting your advertising ID, here are the instructions for the major app platforms:

For iOS Devices:

  • Open “Settings.”

  • Select “Privacy.”

  • Select “Advertising.”

  • Enable “Limit Ad Tracking.”
  • To reset your advertising device identifier, click on “Reset Advertising Identifier.”

For Android Devices:

  • Open “Settings,” then select “Google”

  • Select “Ads.”

  • Check “Opt out of Ads Personalization.”

  • To reset your advertising device identifier, click on “Reset advertising ID.”

For Windows 10 Devices:

  • Go to Start , then select Settings
  • From the Settings menu select “Privacy”

  • Under the “General” section of Privacy settings, change “Let apps use advertising ID to make ads more interesting to you” to “Off”

For more information, please see Microsoft’s privacy settings overview.