May 22nd 2020
Mobile Ads for Good: How Gamers Got the Message Out About Covid-19 @ The Future of Gaming
Thursday, 28 May 2020, 13:05‑13:45 (BST)
This lunch-hour discussion in partnership with Glug Events is for creatives curious about developing content for social good. Focused on designing for digital formats and reaching a universe of mobile gamers in a meaningful way, Si Crowhurst, VP, Creative Labs at Vungle will join Pete Bowker, CEO of Glug Events, in conversation about how to design creative content for real engagement at a time of crisis.
This online lunch-hour event takes place on Thursday, 28 May 2020, 13:05‑13:45 (BST).
The discussion will cover:
- What are the key takeaways about the role of creatives in response to a crisis of this magnitude?
- What are the key lessons from the pandemic for creatives across sectors? How has our understanding of brand identity and social purpose changed in light of the ongoing crisis?
- What are the misconceptions about designing for gaming audiences and the missed opportunities around creative for mobile and digital formats?
- How has mobile gaming and the evolution of game design impacted the marketing and advertising worlds?