May 22nd 2020

Mobile Ads for Good: How Gamers Got the Message Out About Covid-19 @ The Future of Gaming

Thursday, 28 May 2020, 13:05‑13:45 (BST)

This lunch-hour discussion in partnership with Glug Events is for creatives curious about developing content for social good. Focused on designing for digital formats and reaching a universe of mobile gamers in a meaningful way, Si Crowhurst, VP, Creative Labs at Vungle will join Pete Bowker, CEO of Glug Events, in conversation about how to design creative content for real engagement at a time of crisis.

This online lunch-hour event takes place on Thursday, 28 May 2020, 13:05‑13:45 (BST).

The discussion will cover:

  • What are the key takeaways about the role of creatives in response to a crisis of this magnitude?
  • What are the key lessons from the pandemic for creatives across sectors? How has our understanding of brand identity and social purpose changed in light of the ongoing crisis?
  • What are the misconceptions about designing for gaming audiences and the missed opportunities around creative for mobile and digital formats?
  • How has mobile gaming and the evolution of game design impacted the marketing and advertising worlds?



Bryta Schulz

Bryta Schulz

VP, Marketing