Aug 16th 2019
Vungle vs. Other Top Mobile Marketing Networks — SOOMLA’s Results Are In
Thanks to SOOMLA’s new Ad Network Comparison report — the first of its kind! — we can now find out how Vungle’s interstitial and rewarded video impressions compare to the world’s top mobile marketing networks. SOOMLA, a Tel Aviv-based mobile ad measurement and insights leader, provides eCPM and churn benchmarks that continually drive the industry to higher standards. Their Ad Network Comparison report was built from SOOMLA data on over 9 billion impressions provided by 16 ad networks and over 72,500 advertisers.
What you’ll learn:
- The top 10 advertisers in the report are responsible for almost 16% of all Interstitial and Rewarded video impressions.
- Our publishers see eCPMs that are competitive with Google AdMob.
- Publishers who favor U.S. rewarded video see a better eCPM value on Vungle than other networks.
- Users that you acquired through Vungle will stick around longer than those you acquired through AppLovin.
Reports such as these continually stoke our passion to become your trusted guide for mobile growth and engagement. Vungle enjoys seeing the hard work we do for our clients being validated by ad tech industry leaders like SOOMLA.