May 19th 2021

Vungle Extends Creative Capabilities With the Acquisition of TreSensa Technologies

We’re excited to announce Vungle’s acquisition of TreSensa Technologies, our third transaction in just six months!

TreSensa is a mobile ad creative technology company that gives designers, game studios, and brands the best tools to easily create high-quality, high-performing ads, and is used by top customers including Zynga, GSN, EA, Etermax, Mag Interactive, Mars Petcare, Kraft Foods Group, and more.

Alongside AlgoLift and GameRefinery, the acquisition accelerates Vungle’s vision to be the only mobile performance marketing platform that addresses the complete app growth cycle—from game design and development to marketing, measurement, and beyond.

TreSensa’s offering enables Vungle Creative Labs to expose years of expertise to their partners through platform-based creative technology and offers data insights and recommendations at scale. Vungle advertisers will have access to a new suite of instant playables, with additional services for Pro- and Enterprise-level SaaS customers, and the ability to export world-class creatives to run across all major platforms and channels.

Vungle Creative Labs will continue to provide industry-leading creative concepts to our top clients, leveraging TreSensa’s highly customizable Game Engine technology. Combined with GameRefinery’s Creative Intelligence insights, advertisers can take advantage of Vungle as an end-to-end destination for building, testing, analyzing, and optimizing for superior creative performance.

TreSensa’s products

• Quickly create playables using 35+ Instant Playable templates from our self-service gallery that you can customize for rapid playable and rich media creative production.
• Customizable Game Engines to replicate full versions of the actual gaming experience and really make them your own. Produce hundreds of variants to quickly test unique creative concepts and adapt for different audiences.
• Export creatives instantly for distribution across multiple ad networks and apps including Snapchat, Facebook, TikTok, Unity, and more.
• Activate with TreSensa DSP to seamlessly reach over two billion consumers globally at scale.
• Track custom performance analytics. In addition to analyzing standard view/click metrics, you can determine custom interaction data to track.
• Export data via an API for use with their own BI systems.

READ MORE: Playable Ads – Drive Revenue & Retention Through the Power of Interactivity

TreSensa is trusted by many leading game studios and brands

Developers such as Peak, EA, Gram Games, Glu, GSN, and Zynga are notable customers. TreSensa also has strong relationships with brand agencies, building playables for their non-gaming clients.

“TreSensa’s Ad Creation platform allows us to build and version high-quality playables at lightning speed, and automatically package them for distribution to our preferred mobile marketing channels. This efficiency has allowed us to quickly optimize creatives, resulting in superior overall business results.”
– Tatyana Bogatyrev, Head of User Acquisition, Gram Games

Get in touch with us for more information

We want to hear from you! Send us a note at info@vungle.com to speak with us one-on-one about what TreSensa can do for your business.

We’re excited to have our TreSensa colleagues join the Vungle team. Stay tuned for more updates in the coming weeks and months.