Jul 19th 2021
Vungle Acquires JetFuel, Entering the Emerging Creator Economy
We’re delighted to announce that we have officially acquired JetFuel, the leading influencer marketing platform that empowers both influencers and advertisers to succeed in the creator economy.
This marks the next big step in Vungle’s journey, and for the industry, with our first major move outside of Vungle’s core network and into adjacent verticals that leverage our mobile performance expertise for both existing customers and a new generation of digital entrepreneurs.
Founded in 2018, JetFuel has grown a vast network of over 15,000 fully verified and approved creators that together have a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views and is the first influencer marketing company to be featured in AppsFlyer’s leading UA performance index, delivering proven retention results. The explosive growth they’ve achieved in just three years is a testament to their entrepreneurial leadership, product acumen, and position of strength in the rapidly growing influencer economy.
What differentiates JetFuel in this space is their uniquely scalable platform that enables advertisers to directly upload campaigns, guidelines, and assets for creators to select synchronously. As we continue to expand the breadth of our mobile performance marketing platform, JetFuel will enable us to offer advertisers even greater reach in acquiring high-value users and the ability to reach the increasingly valuable Gen Z market through engaging, influencer-owned viral content that drives action.
JetFuel automates campaign management and execution, removing the need for the time-consuming manual work that’s characteristic of traditional influencer marketing. The company charges advertisers on a cost-per-action (CPA) basis, ensuring advertisers achieve measurable outcomes with high ROI. Because they know their audience best and are experts at making viral content that drives their viewers to action, JetFuel empowers influencers to create authentic, custom promotions that yield results.
The co-founding team led by Tim Lenardo (CEO) and JJ Maxwell (COO) come to Vungle with a wealth of social, consumer, and creator monetization expertise, garnered from previous roles at Instagram and Facebook, prior to forming JetFuel. They bring an innovative founder mentality and forward-thinking vision and we couldn’t be more excited to have them join the Vungle team and look forward to innovating with them throughout our next chapter.
This is a pivotal moment for both Vungle and the industry, as influencers become a highly scaled and engaging path for mobile audiences to discover and engage with app content. Vungle and JetFuel bring together a powerful combination; Vungle’s deep knowledge of user acquisition and machine learning predictive capabilities alongside JetFuel’s complementary expertise in social media and influencer marketing, creating a new gateway for digital entrepreneurs of all sizes across the world.
If you have any additional questions about Vungle’s acquisition of JetFuel, please email us at info@vungle.com.
