Aug 5th 2019
Singular Adds Vungle as a Certified Partner in New Data Integrity Program
Vungle is excited to be an inaugural member of Singular’s Certified Partner Program (CPP), which will create the gold standard of data integrity for the mobile app industry. As the trusted guide for mobile growth and engagement, Vungle looks forward to championing these new practices through Singular’s CPP and improving ROI for advertisers.
Vungle — and our fellow certified partners like Google Ads, Facebook, Twitter, and Snapchat — were judged on these criteria:
Data Excellence — Vungle passes both aggregated campaign data and user-level attribution data at all defined levels of granularity.
Data Governance — Vungle passes all campaign analytics data via an API, complies with GDPR, and meets the threshold of <10% fraud.
Service Commitment — Vungle shares valued clients with Singular and trains across relevant business teams on the Singular platform, demonstrating a commitment to ongoing market development and account mapping efforts.
Singular’s CPP gives partners invaluable insights from worldwide media sources, as well as priority referrals, collaborative marketing opportunities, and access to groundbreaking industry events. “Our partners sit at the core of our technology, providing the data that drives the intelligent insights that our mutual customers need in order to scale performance across their marketing campaigns,” Singular says.
We’re grateful to Singular for including us in this forward-thinking program. We’re immensely proud of our team’s dedication, and above all we’re excited to be shaping a mobile industry with more integrity.
Singular adds, “Over the course of the year, we will be working closely with all our integrated partners to build everyone to the same level of excellence as our launch partners. Together we are the trusted source for marketing intelligence and look forward to further setting industry standards.”