May 6th 2019
Vungle Ranks High in Soomla’s LTV Report
It’s not enough to engage your mobile users — you need to keep them as well. The lifetime value (LTV) of your user is a crucial metric that determines the success of your individual apps as well the stickiness of your overall brand.
Vungle is thrilled to rank high in Soomla’s Ad LTV Benchmarks report, released last week. Based on data from ten billion impressions, over 500 apps, and 150 million users, Soomla’s report measures the total amount of revenue generated by the average user in the week following the app’s installation — also known as D7 LTV.
Paid LTV, Android Traffic
Vungle ranked #1 in paid Android D7 LTV, surpassing Facebook, Google, Snapchat, and AppLovin.
Paid LTV, iOS Traffic
Vungle appears in the top five slots for paid iOS D7 LTV, bested only by Google, Facebook, and AppLovin.
