Memebox, a leading Korean beauty eCommerce company, gives users worldwide access to the most innovative Korean beauty products.
It offers a range of products, including a number of its own brands, and focuses on sourcing the best products featuring the most recent developments in Korean beauty. Memebox is one of the fastest growing beauty brands in the world.
Memebox, like all online retailers, needs brand awareness among its target audience to achieve strong and continued growth. A recognizable brand leads to more app downloads and a larger population of engaged, valuable users.
Despite having clear brand objectives, Memebox struggled to quantify its results in a meaningful way. It was limited by its partners’ inability to get in front of the right audiences in Korea and track metrics more substantial than impressions or clicks. The Memebox team needed scale and unique inventory sources to meets its aggressive growth targets. They also needed clear, actionable performance metrics in order to appropriately allocate spend to the channels that delivered the highest returns. Memebox did not simply want to acquire users that would never become valuable for the brand. It was looking for new users that aligned with its target demographics—Korean females between the ages of 20 and 40—and would regularly use its app to browse, purchase and review new beauty products.
“Before Vungle, it was very challenging to measure the actual performance of the media we were using and our return on ad spend. Quality of users is more important than just exposing our ads to the same user over and over again,” said Hayley Nam.
Memebox needed a performance marketing partner that could reach the right audience, accurately quantify results in a way that aligned with key KPIs, and consistently optimize campaigns to better target its ad spend.
Memebox partnered with Vungle to amplify its brand awareness and maximize its campaign performance. To achieve its goals, it needed to employ a data-driven approach to branding and user acquisition. By partnering with Vungle, Memebox was able to:
• Dramatically expand brand awareness. Vungle’s high penetration in leading Korean apps gave Memebox access to a wide array of new potential customers.
• Optimize pre-existing creative with data-driven insights. Vungle used its creative optimization framework to deliver data-driven recommendations to improve creative performance and help Memebox drive a memorable brand experience and higher conversion rates.
• Target high-LTV users. Memebox leveraged Vungle’s LTV optimization and direct relationship with publishers to fine tune its targeting. Vungle analyzed and closely monitored post-install event data—looking for valuable actions like purchases—to determine the ever-changing collection of apps that delivered engaged, high-value users.
Vungle quickly emerged as Memebox’s premier video partner. Vungle was able to deliver 6x more complete video views than the leading competitor. Also, with the combination of action-oriented creative experience, LTV optimization and scale, Vungle was also able to deliver the most high-value users who completed in-app purchases. This all led to Memebox generating a 200% increase in return on ad spend compared to leading competitors including YouTube, Naver and Tving over a one-month period.
“The results we’ve seen are a clear indication of Vungle’s unmatched scale among Korean publishers and its ability to execute effectively,” Hayley Nam says. “The best part about working with Vungle is the ability to target and acquire high-value, active users and optimizing for efficiency for each publisher in real time. Vungle provided us with amazingly high-quality users that other networks just could not deliver.”