The infinitely challenging, brick-smashing Breakfinity game quickly gained popularity since its release in April 2014. Prior to launch, developer Phil Hassey integrated the Vungle SDK and has seen as much as 90% of the game’s revenue come from Vungle video ads, earning as much as $5,000 in a day from Vungle in April.
For his latest launch, Breakfinity developer Phil Hassey aimed to create a fun, addictive, and most importantly free game. With free-to-play titles dominating the market, Hassey looked for a smart way to monetize players while keeping them highly engaged in the game. He also wanted as many people as possible to enjoy Breakfinity, so charging players for a download was out of the question.
Hassey learned about Vungle from his friends at NimbleBit, the popular development studio behind hits such as Disco Zoo and Tiny Trains. He was inspired by the Vungle integration in Disco Zoo, where players were rewarded with extra gametime in exchange for watching a high-quality video ad. Based on this placement, Hassey looked to create a similar ad experience in his new game.
In Breakfinity, players must clear bricks on the screen with a ball and paddle. The game becomes challenging quickly and once players reach the point of failure, they’re eager to earn an extra ball to continue playing. To solve for this, Hassey incorporated a user-initiated, rewarded interstitial video ad placement. By opting to watch a high-quality, 15-second video ad, players are rewarded with an extra ball that allows them to continue playing for free. This placement not only monetizes Breakfinity’s users, it keeps them engaged in the game for longer.
While many publishers see advertising as supplemental to in-app purchases, Hassey reports just the opposite. In-app revenue makes up a small portion of the revenue stream in Breakfinity – with up to 90% of revenue coming from Vungle video ads. Due to the revenue he’s earned from Vungle, Hassey is living the indie dream, earning a living as a successful mobile game developer. Hassey says, “The revenue I earn from Vungle will help ensure that I can keep making fun, free indie games.”