Today’s mobile gamer: Demystifying mobile game inventory for brand marketers

As consumers spend less time with traditional media like TV, brand advertisers must seek other avenues to find new customers. Where? The answer might surprise you: Mobile games. Over 70 percent of all mobile users in the U.S. play games on their devices. It’s time to stop ignoring this valuable segment.

In this ebook you will learn:

    • The size of the mobile game market and active consumer base in the U.S.
    • The demographic profile of the U.S. mobile gamer
    • How to reach and engage with this diverse audience