Why Everyone Loves Rewarded Ads

Rewarded ads seem to be doing the impossible: getting users to actually want more ads. Also known as opt-in value exchange ads, rewarded ads offer the user in-app goods in exchange for watching a video ad, trying out a demo, answering a brand survey, or somehow interacting with in-app ad content. Because users gain something […]

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Five ad tech trends to watch in 2017

In the ad-tech world, we’ll continue to see significant changes that will affect both advertisers and publishers alike. Marketers have already begun to tackle these new challenges in the never-ending pursuit to reach and engage key audiences. Here are five trends you should follow—and respond to—throughout 2017: 1) User acquisition costs will rise. Attracting and acquiring new customers is […]

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