Why Everyone Loves Rewarded Ads

Rewarded ads seem to be doing the impossible: getting users to actually want more ads. Also known as opt-in value exchange ads, rewarded ads offer the user in-app goods in exchange for watching a video ad, trying out a demo, answering a brand survey, or somehow interacting with in-app ad content. Because users gain something […]

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How-to: Create an Opt-In Placement for Fun and Profit

App monetization isn’t a new thing. It’s been an intrinsic part of mobile development since the dawn of the first App Stores, but for many mobile developers it remains misunderstood. Monetization doesn’t need to be an onslaught of unrelatable, uninteresting endorsements – it can be a healthy break from intense game play. It can be […]

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