How to increase ad revenue without compromising retention and in-app purchases





Vungle has seen countless app publishers successfully monetize their audience while maintaining healthy growth and retention rates. But, that’s not to say that the equation for integrating ads into your app experience isn’t delicate. Finding the right placements, ad cadence, ad formats and so on will be critical to delivering the desired customer experience. DeNA, […]

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Mobile Growth Summit 2017 recap: Why brands are focused on mobile creative and lifetime value optimization





If you were in San Francisco last week, hopefully you got a chance to attend Mobile Growth Summit 2017. The two-day event focused on the latest innovations and strategies around how to expand and build your mobile audience. This year the major theme centered on user acquisition and creative optimization, specifically around the importance of attracting […]

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Real-world opportunities: The future of VR games and monetization





Vungle’s VP of Product Martin Price hosted an in-depth discussion on the future of virtual reality at the Application Developers Alliance’s App Strategy Workshop in San Francisco this week. Martin sat down with Bjorn Laurin, VP of Product at Linden Lab, to examine the still-burgeoning VR space and potential ways games, monetization and advertisements may […]

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Gamesauce: Zain Jaffer—Welcome to the Vungle





Zain Jaffer is the CEO of Vungle. He describes his workdays as varied, having to deal with customers, employees, investors, partners and the press. While Zain is sometimes working on resolving challenges in the office working on goals and other days where they’re going to numerous meetings. “There isn’t as much time for me these days […]

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Hot Off The Presses: Get Vungle’s New SDK





We are happy to announce that the newest Vungle SDK is now available for download! Our improved SDK focuses on stability and performance enhancements – all designed to help you integrate video ads into your app seamlessly and effectively for maximum revenue. Here’s how to download the new batch: iOS SDK v.3.1.2 Android SDK v.3.3.1 Vungle […]

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