Why Everyone Loves Rewarded Ads

Rewarded ads seem to be doing the impossible: getting users to actually want more ads. Also known as opt-in value exchange ads, rewarded ads offer the user in-app goods in exchange for watching a video ad, trying out a demo, answering a brand survey, or somehow interacting with in-app ad content. Because users gain something […]

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Mobile Growth Summit 2017 recap: Why brands are focused on mobile creative and lifetime value optimization

If you were in San Francisco last week, hopefully you got a chance to attend Mobile Growth Summit 2017. The two-day event focused on the latest innovations and strategies around how to expand and build your mobile audience. This year the major theme centered on user acquisition and creative optimization, specifically around the importance of attracting […]

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