5 questions to ask when picking a fraud solution

5 Questions to Ask When Picking a Mobile Fraud Solution

Back in the first chapter of this three-part blog series, we covered how Vungle currently tackles mobile ad fraud. As mobile fraud becomes more sophisticated, understanding its solutions becomes more difficult. While we believe the responsibility lies with us to make sure fraudsters aren’t abusing our SDK, other companies — whether they’re mobile marketers, mobile […]

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How Vungle Fights Fraud — Part 1: Our Method

Fraud has unfortunately become an industry-wide issue over the past few years. Forbes estimates that in 2018 advertisers lost $19 billion to fake impressions and fake mobile application installs. Recently, BuzzFeed exposed a massive fraud scheme that left the entire mobile industry a bit shaken. Many providers in the mobile market have already built unique […]

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How are you measuring your mobile ad spend?

There are a lot of advertising channels available that can help you engage and grow your target audience, however they’re not all equally effective. For decades, traditional advertising was viewed as the standard for attracting attention, but measuring results wasn’t easy and were often tied to fluffy metrics. For a long time, this was mostly […]

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Why Apple’s iOS 10 “Limit Ad Tracking” option won’t harm mobile marketing

Apple’s latest mobile software update iOS 10 has been officially released to the public. While much has been made about the slew of new features included, for mobile advertisers and publishers iOS 10 also revises the operating system’s advertising tracking functionality, called “Limit Ad Tracking.” The change is designed to make it more difficult to […]

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The Billion-Dollar Question: Vungle & AppsFlyer on the Future of Mobile Video

As an industry, adtech doesn’t disappoint. It’s always changing – presenting new challenges, of course, but also presenting massive opportunities for advertisers to reach new audiences. Vungle’s VP of Business Development Colin Behr recently sat down with Appsflyer to share his take on the size of the opportunity and state of mobile measurement, data, and […]

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