How to increase ad revenue without compromising retention and in-app purchases





Vungle has seen countless app publishers successfully monetize their audience while maintaining healthy growth and retention rates. But, that’s not to say that the equation for integrating ads into your app experience isn’t delicate. Finding the right placements, ad cadence, ad formats and so on will be critical to delivering the desired customer experience. DeNA, […]

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Zombie Catchers Boosts Session Length 25% with Opt-in Video Ads





If you enjoy killing zombies (and who doesn’t), then you need to immediately pick up your phone and download Zombie Catchers. This offbeat app takes a new twist on the zombie genre – letting players harpoon the undead and build a business by blending them into smoothies. It was a success from the beginning, hitting 1.5M downloads […]

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Case Study: MinoMonsters partners with Vungle to drive installs worldwide





Launched in 2011, MinoMonsters skyrocketed through App Store charts as the #1 Adventure game and Top 50 grossing app in the US. Millions of players rushed to download the game to create a dream team of adorable monsters to lead into battle.   After captivating players in the US, Josh Buckley, CEO of MinoMonsters, Inc., […]

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Case Study: The Picture of Ad-Driven Success





When used correctly, in-app ads are not only an essential source of revenue for developers, they can also complement the app experience for users. The challenge lies in integrating ads in a way that enhances the experience rather than detracts from it. When the one-man shop behind Pic Stitch – a Top 10 photo app […]

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Case Study: My Baby’s Triple Revenue Growth Spurt!





While developers at London-based Tonee Ltd were thrilled by the adoption rate of their parenting simulation game My Baby, their feelings about the revenue stream were less enthusiastic. In-app ad revenue was simply not in line with what they had anticipated, given the game’s 6MM players. Vungle’s optimization experts reviewed the initial ad placement and […]

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Case Study: Traffic Races Revs Up Revenue with Vungle





Soner Kara, the creator of the uber-popular game, Traffic Racer wanted a way to monetize his game without compromising the user experience. He found the perfect solution in Vungle. By integrating the Vungle SDK, Soner saw an incredible 3x boost in revenue.   Instead of pushing ads at players, Kara presents them with an opportunity […]

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Case Study: Moving the Ball for Sphero





Orbotix, the creators of the robotic ball Sphero, came to Vungle with a unique challenge: Raise awareness and user engagement for their super innovative new product that was jaw-droppingly cool in action, but left much to the imagination otherwise.  With Vungle ads they were able to reach their desired audience and raise user engagement by […]

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