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Why Everyone Loves Rewarded Ads





Rewarded ads seem to be doing the impossible: getting users to actually want more ads. Also known as opt-in value exchange ads, rewarded ads offer the user in-app goods in exchange for watching a video ad, trying out a demo, answering a brand survey, or somehow interacting with in-app ad content. Because users gain something […]

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What Makes an Engaging Video Ad?





When it comes to mobile games, companies always need to boost their user base through smart acquisition. Increasingly, brands are turning to in-app video advertising because it has been proven to drive revenue within an engaged audience, and video ads provide a better user experience. Unfortunately, there’s a big difference between a mobile video ad that works and one that doesn’t – and following a few best practices can translate into more clicks, conversions and engaged users.

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Do’s & Don’ts for Engaging Mobile Video Creative





Earlier this week we announced Vungle Creative Labs – our in-house team of experts that creates and optimizes mobile video ad experiences. Today at Apps World Berlin, the Head of Labs Si Crowhurst shared a look at what the team has learned from running thousands of mobile video ad campaigns. Take heed of these best practices as you look to convert […]

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