This week we announced an exciting new tool to make Vungle’s premium in-app inventory accessible to more global advertisers who are working with varying budget levels and performance goals. We worked closely with a number of advertisers to test this new product with our team, and we’re pleased to report that we’ve received a great amount of positive feedback and response from our first partners!
“We really appreciate Vungle’s new self-service platform,” said Viktoriia Kuksa, User Acquisition Specialist at Pretty Simple Games. “It offers more flexibility to create and optimize campaigns and creatives with ease.”
How it works
Our Self-Serve platform enables users to create campaigns, set optimization targets, and upload images and video to automatically create a variety of ad units using Vungle’s best-performing creative formats. Vungle algorithms then automatically test each creative asset and optimize for the units that best meet the advertisers’ performance metrics, whether that is CPI, CPA or overall return on ad spend (ROAS)-with the same transparency and control that the largest and most sophisticated performance advertisers in the world have come to expect from Vungle. Marketers can see real-time campaign performance by publisher, creative and territory, and adjust bids and target options, or rely on Vungle’s automated systems.
“Vungle’s new Self-Serve platform levels the playing field in terms of access to high-value consumers for any advertiser. With our Self-Serve option, advertisers of all sizes can now access the full Vungle performance marketing platform, including our industry-leading creative automation and targeting technologies,” said Martin Price, Vice President of Product at Vungle.
Learn more and sign up for early access here.