Today, we’re thrilled to announce that Vungle and Amazon are working together to extend our platform capabilities and bring our user acquisition and monetization platform to Fire tablets.
“Fire tablet users are a rapidly growing and sought-after audience. With Vungle’s support for Fire tablets, our advertisers can now tap into this valuable user base,” said Vungle CEO Zain Jaffer. “We have made a strategic investment in our support for the Amazon platform, and Vungle is the first video performance marketing platform developers can use to monetize their apps across all major app platforms: Fire OS, Android, iOS and Windows.”
Amazon saw the adoption of its Fire devices increase 1,200 percent in 2016. Vungle’s support of Fire OS means that publishers and advertisers can reach both gamers and non-game consumers with relevant, targeted advertising on more devices around the world. And with both Amazon and mobile audiences growing at exponential rates, this expanded reach is never a bad thing.
Are you interested in taking your monetization to the next level? Our SDK for the Amazon Appstore will be available in September, but you can sign up for early access here.