We’re proud to announce today an exclusive monetization alliance with LINE Plus Corporation, a smart portal which provides free chat messenger, video call and other services. Through this collaboration, app developers using the Vungle platform will have easier access to mobile consumers in Japan, Taiwan, Indonesia, Thailand and other Asia Pacific (APAC) countries.
LINE Plus Corporation, a wholly owned subsidiary of LINE Corporation, is based in Japan and operates the LINE messaging app, a global service used in more than 230 countries and regions. It offers free one-to-one and group messaging, as well as a diverse array of expressive stickers that can be used to express feelings difficult to convey with just words. Free domestic and international voice and video calls are also available. In addition to its messaging app, the company offers a wide range of other services ranging from games to photo sharing apps.
This news is another exciting moment in Vungle’s history. We recently announced our $300 million annual revenue run rate (ARR) for 2017 and our 400 percent overall revenue growth in China. With this exclusive collaboration, we’ll be able to continue to expand Vungle’s footprint in APAC and provide app developers with the support needed to drive revenue and user engagement.
The mobile advertising industry has grown dramatically over the past few years, with in-app advertising revenues predicted to reach $117.2 billion in 2020, up from $40.5 billion in 2015. Meanwhile, revenue from gaming apps accounted for 81 percent of total global app revenue last year.
“Interactive in-app video ads drive engagement and convert well, and they’ve become a leading strategy for app monetization,” says Zain Jaffer, CEO of Vungle. “In fact, some mobile developers are earning over 90 percent of their total revenue by working with Vungle for in-app video monetization.”
Developers that want to drive new revenue streams and enhance the overall user experience must adopt strategies that seamlessly integrate in-app advertising into apps. In-app video ads have been proven to increase retention rates, drive in-app purchases and provide an enjoyable user experience.
“With Vungle’s global video marketing expertise and LINE’s expansive user base, LINE game developers that integrate our SDK will be able to conduct their marketing activities more effectively to drive new revenue streams and enhance user experiences,” says Hong Kim, general manager for Vungle Korea.
We’re honored announce this exclusive collaboration with LINE Plus Corporation and are looking forward to helping app publishers and developers drive even more monetization and acquire high-quality users.
You can read the full press release here.