We’re always looking for ways to optimize how publishers earn ad revenue from their apps. That’s why we’re proud to announce our latest collaboration with YoMob.
YoMob is a global mobile video ad optimization platform. It offers business intelligence tools that let developers and publishers analyze ad performance and improve monetization. Our new collaboration means that everyone on the YoMob platform can now access and display Vungle’s in-app video ads.
In-app video ads are a win-win for advertiser and publishers
Mobile-first performance marketing, specifically in-app video, has become the go-to way for companies to engage and grow their audiences. This sea change in marketing behavior doesn’t only benefit advertisers by delivering higher quality consumers, but it also presents a huge revenue opportunity for app publishers and developers.
Publishers of all sizes are in a prime position because their apps possess the ideal consumer demographics advertisers seek to engage. And rewarded video ads are incredibly effective in capturing attention because they offer app users a clear value exchange that they voluntarily opt into: Watch a video and get a game power-up, coupon deal, free streaming content, or any other reward.
All of this leads to better conversion for advertisers and makes in-app advertising a premium investment for marketers looking to build their audience. And, in turn, the increased ad spend creates a lucrative revenue stream for publishers. It’s a win-win situation for everyone. Advertisers get quality users, and publishers earn money for their in-app advertising inventory.
Why has mobile-first performance marketing become so important?
While advertisers continue to use traditional marketing channels as part of their engagement strategy, performance marketing lets companies do more than just reach consumers. It also lets them actively track how their campaigns are performing so they can continually optimize. To do this, they’re utilizing mobile advertising channels, like in-app video ads, because it enables them to both engage consumers when they’re most captive while also letting them accurately measure return on ad spend.
In the U.S. alone, over 80 percent of Americans own a smartphone and spend more than an hour and a half consuming media on mobile. It’s a trend that’s even more pronounced globally. For example, more than 90 percent of China’s population connects online primarily through a mobile device. So it’s no surprise that marketers have taken a mobile-first approach to customer acquisition.
As the leading performance marketing platform for in-app video ads, we’re always striving to help our clients acquire higher quality users and better monetize their apps. And with this new collaboration with YoMob, we’re giving them more ways to do just that.
If you want to learn more about how Vungle can help you reach your performance marketing goals, contact us now.