If you’re headed to GDC next week, there’s no doubt you’ll encounter a Vungler or two. It happens to be one of our favorite events of the year, and it’s in our beautiful hometown of San Francisco.
We’ll be out in grand style this year, with a focus on providing educational opportunities for publishers at the show. Join us at any of these three sessions led by Vungle experts.
If you want to learn about publishing in China…
China For the Win! What Publishers Need to Know to Succeed in This Emerging Market
Colin Behr, VP, Business & International Relations
12:30 – 1:30pm @ West Hall Rm 2011
The mobile explosion is firmly underway in China, with nearly 550 million active smartphone and tablet devices in 2014 alone – most with a mobile game installed. Learn tangible tips and insight for developing in China, from localizing your game to navigating app stores and monetization for this massive new market.
If you want to learn about enhancing UX through great design…
Designed to Win: How to Monetize Users and Enhance Experience In Your Game
Michal Pilawski, VP, Product & Jahed Momand, Senior UX Designer, Product
2:00 – 3:00pm @ West Hall Rm 2011
Game developers often struggle to create a balance between monetization and great user experience that translates into player engagement and loyalty. However, there are a few games that not only seamlessly blend advertising, but also use advertising to improve the economy of the game and enhance overall player satisfaction. In this session, you will learn how to select natural points in the game flow and design events or placements for ads that enhance monetization without compromising the user experience. You will learn a simple framework based on research in psychology, behavioral economics and game design and the combined experience gained from advising more than 1000 publishers that’s applicable to your game right away.
If you want to hear from Tango & Etermax on monetizing apps and increasing revenue…
Fireside Chat: Trivia Crack’s Paul Del Pin and Tango’s Jim Ying discuss how to monetize apps, increase revenue and acquire new users with Vungle’s Ben Bear
5:00pm – 6:00pm @ West Hall Rm 2011
Join Paul Del Pin, Head of Marketing and Sales with Etermax (publisher of breakout hit Trivia Crack), Jim Ying, Tango’s VP of Game Publishing & Vungle’s VP of Sales Ben Bear for a discussion on game development and monetization best practices.