The global mobile gaming market is expected to generate $23.9 billion by 2016, yet misconceptions about mobile gamers abound. People tend to envision gamers as young males, armed with bags of chips, playing first-person shooters in their parent’s basements.
But, the data tells a different story.
These five stats will show you the changing face of mobile gamers – and isn’t anything like you’d expect.
27% of mobile gamers in North America are 35-50 years old. 10% are over 50.
Games aren’t just for kids. The person playing a game next to you on the bus is more likely to be parent, or even a grandparent. 38% of Candy Crush users have at least one child. 74% of moms say they play video games. When running mobile ad campaigns, advertisers have the opportunity to reach a wide range of demographics.The population of older gamers is significant and growing fast.
There are more female mobile gamers (56%) in North America than male (44%).
Women in gaming has been an impassioned issue in 2014, but suffice it to say, there are plenty of women who play games of all types – from puzzle games to battle games. In fact, a Q3 2014 report from EEDAR says women actually trump men in terms of game time.
In 2014, mobile gamers in North America spent an average of $32.65 on games.
While in-app purchases frustrate some, it’s evident consumers are willing to spend money both purchasing apps and paying for goods within them. Last year, this added up to a worldwide mobile gaming market worth a whopping $16 billion. This was up 2.9 times higher than the previous year and the market is projected to grow even more by 2016.
There are 1.6 Chinese gamers for every American gamer.
China has broken into the gaming market in a big way. The number of active smartphones and tablet devices hit 550 million this year, and nearly all of them have games installed. This means publishers must learn how to better engage the Chinese market, and advertisers must explore opportunities to better target their campaigns to emerging markets across the world.
62% of all gamers play with others, either online or in-person.
Gaming is no longer a solitary affair. With the emergence of social networks, and the proliferation of smartphones, people more often play games with family and friends. About 32 percent of users play with other family members. Building opportunities for social connection into games may help publishers drive the growth of their games over time.
For insights into myths around gaming, and ways for advertisers to tap into mobile inventory, see our CEO Zain Jaffer’s byline on Mobile Marketing Daily.
Image Source: ABCnews