When used correctly, in-app ads are not only an essential source of revenue for developers, they can also complement the app experience for users. The challenge lies in integrating ads in a way that enhances the experience rather than detracts from it. When the one-man shop behind Pic Stitch – a Top 10 photo app – encountered this challenge, Vungle was poised to help.
Pic Stitch developer Alex Keim states, “I was looking to reduce the number of ads in Pic Stitch without taking a revenue hit. Vungle provided good insight and the creative fuel to find the best placement possible, increasing the quality of the user experience and boosting revenue from the app.” The result? Fewer ads, happier users, and a 200% increase in eCPM from Vungle ads.
To learn more click the case study below: