While developers at London-based Tonee Ltd were thrilled by the adoption rate of their parenting simulation game My Baby, their feelings about the revenue stream were less enthusiastic. In-app ad revenue was simply not in line with what they had anticipated, given the game’s 6MM players. Vungle’s optimization experts reviewed the initial ad placement and suggested a single optimization that could be made from the Vungle developer dashboard. eCPM for My Baby immediately went through a serious growth spurt, shooting up revenue from Vungle ads 3x, in a matter of days. Click the case study below to learn how they did it!