Case Study: My Baby’s Triple Revenue Growth Spurt!

While developers at London-based Tonee Ltd were thrilled by the adoption rate of their parenting simulation game My Baby, their feelings about the revenue stream were less enthusiastic. In-app ad revenue was simply not in line with what they had anticipated, given the game’s 6MM players. Vungle’s optimization experts reviewed the initial ad placement and suggested a single optimization that could be made from the Vungle developer dashboard. eCPM for My Baby immediately went through a serious growth spurt, shooting up revenue from Vungle ads 3x, in a matter of days. Click the case study below to learn how they did it!

Screen Shot 2014-04-07 at 2.10.09 PM


: Tags:

Vungle's marketing team members have experience in gaming monetization, performance marketing, brand advertising, mobile analytics, app development and SaaS. We're former attorneys, journalists, research analysts, financial advisors and product managers. We are committed to producing content that helps brands and publishers across all verticals and industries grow their mobile businesses.

Connect with Vungle: