With an audience of millions of users across multiple platforms, Crossy Road was a commercial and critical success from day one. After Yodo1 Games, the hit app’s publisher, launched the title, it wanted to improve the game’s monetization by partnering with Vungle, the leading in-app video advertising platform.
The mobile publisher needed a video ad partner that could drive eCPM as high as possible without harming user engagement. This also meant that SDK stability, along with high-quality and consistent ad fill rates were equally as important.
“2015 was the year that video first became the main monetization strategy for mobile games,” says Henry Fong, CEO of Yodo1 Games. “We really wanted to integrate video ads because they encourage monetization and can be integrated into an app without disrupting the overall user experience.”
Vungle worked closely with the team at Yodo1 Games to brief them on all the ways video ads could be naturally integrated into Crossy Road without breaking the flow of gameplay. Ultimately, the app publisher decided to implement Vungle’s rewarded video ads. To test its effectiveness, the company utilized Vungle and other ad platforms within Crossy Road.
Vungle outperformed the other ad networks, delivering eCPMs that were up to 1.5 to two times higher. In addition, the rate of Crossy Road’s in-app purchases were much higher on certain platforms. “We’re very happy with Vungle’s performance,” says Fong, citing Vungle’s rewarded video ads as the strongest revenue driver among the different types of ads they tested.
Vungle’s SDK stability and ease of use also impressed the team at Yodo1 Games. “If an SDK causes crashes you’re just not going to use it. Our developers want to create new content, not waste time fixing SDK issues,” says Fong. “Vungle is very stable. It’s simple to use and provides flexible tools to control how video ads are served, from caching to length. We’re very pleased.”