Mobile Growth Summit 2017 recap: Why brands are focused on mobile creative and lifetime value optimization





If you were in San Francisco last week, hopefully you got a chance to attend Mobile Growth Summit 2017. The two-day event focused on the latest innovations and strategies around how to expand and build your mobile audience. This year the major theme centered on user acquisition and creative optimization, specifically around the importance of attracting […]

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Casual Connect USA 2016 Roundup – Day 2





Day two of Casual Connect USA has come to a close. But if you missed it, don’t worry, we’ve got you covered. Here are all the major highlights from the day’s events: The mobile game market is crowded, but developers can still find success by tapping into genres that have no clear market leader. In […]

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6 Tips on Captivating Players from Storm8’s Chief Creative Officer





  Tim LeTourneau knows a thing or two about game design. He’s worked in the industry for 25 years – as VP  of the Sims Studio at EA, leading creation of Farmville and now working at Storm8 on titles like Restaurant Story. At this year’s GDC, he shared insights on launching invest-express games (when users invest […]

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