Gamesauce: Zain Jaffer—Welcome to the Vungle





Zain Jaffer is the CEO of Vungle. He describes his workdays as varied, having to deal with customers, employees, investors, partners and the press. While Zain is sometimes working on resolving challenges in the office working on goals and other days where they’re going to numerous meetings. “There isn’t as much time for me these days […]

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Growing game audiences and building loyalty: A discussion with Ketchapp and Smule





Growing game audiences and building loyalty How top studios use data to acquire, retain and measure their highest value users The mobile gaming ecosystem is more crowded than ever. Within iOS alone there are more than 20,000 games released every month and that number only continues to grow. But with so many options for gamers […]

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VentureBeat: The mobile-ad world sucks, and Vungle’s chief wants to make it better





As seen in VentureBeat: “Advertising needs to be ROI focused. When you’re ROI focused, you build technology… Vungle is different because we do two things. One, LTV optimization. We take data and target on that data. Two, user experience and creative optimization — rendering ads and building multiple variants of ads… Our core target audience […]

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Keep Calm and Find Your Passport: Advertising in Emerging Markets





Growth in the smartphone market is occurring at breakneck speed. But the areas growing fastest aren’t the U.S. or Europe – they’re China, Brazil, India, and other emerging markets where smartphone adoption is showing hockey stick growth. For advertisers, these markets offer a new user base for your app and an additional audience for your brand message. But […]

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Bringing the Tech to AdTech: Vungle + Brightroll Talk Mobile Video And More





At yesterday’s M1 (Mobile-First) Summit, two influential leaders in mobile video and programmatic advertising talked about the changing industry and their roles in it. One was our CEO Zain Jaffer, who’s led an exciting year at Vungle with the launch of the Vungle Exchange and expansion into China. The other, Brightroll CEO Tod Sacerdoti, joined the […]

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5 Ways to Build a Killer Mobile Ad Experience





As mobile adoption continues to accelerate, perhaps no topic has been more widely debated or examined than how to best monetize mobile apps. In some ways, it’s funny that we’re still trying to develop a standardized mobile ad format that appeals to app developers, advertisers and of course consumers. With more than 80 percent of […]

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