Casual Connect Tel Aviv Day 1: How to break into China





We just wrapped up Day 1 of Casual Connect Tel Aviv. We met with game and app developers who traveled here from as far as San Francisco and Shanghai. There were a lot of great sessions, and the themes for Day 1 were Industry Insights, Kids and Family, and Market Navigation. Each track was packed […]

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What falling Olympics ratings mean for brand advertisers





Every two years, brands clamor for global exposure of the biggest worldwide sporting event on earth, seeking out coveted primetime Olympics advertising slots. It’s like the Super Bowl in the U.S., except extended over two weeks’ time. And, while an Olympics commercial spot may not fetch the $500,000+ that a Super Bowl advertiser might pay, […]

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Growing game audiences and building loyalty: A discussion with Ketchapp and Smule





Growing game audiences and building loyalty How top studios use data to acquire, retain and measure their highest value users The mobile gaming ecosystem is more crowded than ever. Within iOS alone there are more than 20,000 games released every month and that number only continues to grow. But with so many options for gamers […]

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Vungle World Tour Los Angeles: How top publishers drive user acquisition





The Vungle World Tour continued into Los Angeles, California this week. Top execs from Science Mobile, Scopely and SGN explored the successful strategies they’ve used to drive user acquisition (UA) and measure growth. We also got their take on tackling the biggest challenges performance marketers face today. Vungle’s VP of Sales Jeremy Bondy moderated a panel of mobile […]

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The Billion-Dollar Question: Vungle & AppsFlyer on the Future of Mobile Video





As an industry, adtech doesn’t disappoint. It’s always changing – presenting new challenges, of course, but also presenting massive opportunities for advertisers to reach new audiences. Vungle’s VP of Business Development Colin Behr recently sat down with Appsflyer to share his take on the size of the opportunity and state of mobile measurement, data, and […]

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3 Ways Windows Developers Benefit from our Partnership with Microsoft





It’s not every day that we open up a brand-new app platform and connect with a new audience of app developers. But today, we’re doing just that as we embark on an exciting partnership with Microsoft. Together we’re bringing monetization to Windows developers around the world with the launch of the Vungle Windows 10 SDK […]

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Ready, Set, Jam: The Creative Benefits of Game Jams





When you’re in the middle of a long-term project, tapping the brakes and taking a moment to clear the air with a lighthearted diversion can be perfect for recharging your creative engines. Game jams are a great way to break up the grind of long-term mobile dev projects, but they can also provide quick inspiration […]

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7 MacGyver-like Tactics to Make Your Game Stickier





“Engagement is everything,” summed up Jill Wilson, SVP, Game Development for SGN. “People are leading their lives and fitting your game into their schedule. Engagement – figuring out how to make games more compelling and keep users coming back – is everything.” Wilson, and gaming experts from Pocket Gems, SharkPunch, TUNE, and more, shared tips at PG Connects on […]

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What’s in a Viral Hit? Trivia Crack & Tango Pull Back the Curtain





  What do Trivia Crack and Tango, a mobile messaging service, have in common? Oh, just about 20 million DAU. These powerhouse publishers have experienced huge success with users, and they joined Vungle on stage at GDC yesterday to talk about how. Here are the highlights: The Players Paul Del Pin: Head of Marketing & Sales […]

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How-to: Create an Opt-In Placement for Fun and Profit





App monetization isn’t a new thing. It’s been an intrinsic part of mobile development since the dawn of the first App Stores, but for many mobile developers it remains misunderstood. Monetization doesn’t need to be an onslaught of unrelatable, uninteresting endorsements – it can be a healthy break from intense game play. It can be […]

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