Cracking the code: How to scale mobile in China





There’s no denying that the Chinese mobile market is growing at a massive pace. It’s estimated that 92 percent of the country’s online population connects to the internet using a smartphone. In terms of raw numbers, that’s about 599 million people. This means for digital advertisers looking to tap into the market, the only way […]

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10 Stats to Keep in Mind When Creating a Mobile Video Ad





There’s a big difference between a mobile video ad that works…and one that doesn’t. Great ads have relevance to the user and fit the context of the app they’re in – in other words, they create a positive experience. For advertisers, this translates into higher conversions and engaged, high-quality users. Positive ad experiences also require […]

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Change of Art: 4 Predictions for the Future of Mobile Video Creative





Just a few years ago, mobile developers had to accept a sub-standard experience for ads they allowed in their apps. Ineffective banner ads crowded the screens – not beloved by any means but tolerated as the “necessary evil” to monetize users. Thankfully, app developers didn’t have to suffer long. Banner ads still exist, sure, but […]

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Going Global: 8 Steps to Localize Mobile Video





This article was originally published on Adotas – visit their site to see the full piece on mobile video localization.  “Audiences around the world are overwhelmingly open to mobile video advertisements that relate to their context and viewing patterns,” said Joe Laszlo, senior director of the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence, upon last […]

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Do’s & Don’ts for Engaging Mobile Video Creative





Earlier this week we announced Vungle Creative Labs – our in-house team of experts that creates and optimizes mobile video ad experiences. Today at Apps World Berlin, the Head of Labs Si Crowhurst shared a look at what the team has learned from running thousands of mobile video ad campaigns. Take heed of these best practices as you look to convert […]

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Now Introducing Vungle Creative Labs





Too often, advertisers just produce creative and hope it works. At Vungle, we think the best mobile video ads are both beautiful and fueled by science and real-time data. Today, we’re excited to announce the team that’s making this happen: Vungle Creative Labs. This in-house group of artists, filmmakers, designers and interactive specialists marries art and […]

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