A Game Developer’s Guide to Mobile Video Ads for Apps





Being a mobile game developer has a lot of perks – but the “making money” part can be a struggle at times. First, there’s the decision over whether to release a paid or F2P app. Most consumers don’t want to pay for apps, and knowing this, it’s common for game developers to go freemium, relying […]

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Frequency Caps and Daily View Limits in Mobile Video: A Primer





Many publishers go through the same thought process when integrating video ads: I want to monetize my game, but I don’t want to alienate my users. The thing is, it’s not an either/or situation. Video ads can be used in ways that incentivize the user, whether it’s with an extra life or more game play. And, […]

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Advertisers Can’t Afford to Ignore Gaming, says new IAB Report





When I got a Words with Friends request from my husband’s grandma, I knew mobile gaming was officially ubiquitous. Gamers of every age and demographic (yes, including the blue-haired) have joined the revolution. For advertisers, this means a shifting of perception and a realization that they may find their consumers in unexpected places. This message is […]

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How To: Monetize Your iOS Mobile App in 10 Minutes





So, you’ve decided to monetize your app with Vungle mobile video ads? At this point you may be wondering, what do I need to plan? What changes will I need to make to my app? How much time will I need? How difficult is it going to be? I’d like to say I can answer […]

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How One Family Monetized Their Buzz-Worthy Mobile Game





Not every family builds a mobile game together. But, that’s exactly how John Passfield and his kids Zach and Ella spent some of their free time. John owns Red Sprite Studios in Australia, where he mentors game developers. Bringing his family into his passion, and encouraging theirs, only seemed to make sense. In this infographic, we share […]

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Live from PG Connects: Three Monetization Trends for Publishers





The most successful apps in mobile are free. However, to launch future apps, and keep the proverbial doors open, you need revenue. That’s where monetization comes in. In 2015, opening your app to brand dollars through programmatic advertising  is one of the best ways to make the dollars flow, and (most importantly) not totally irritate […]

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