Three ways rewarded video ads can drive in-app purchases





A funny thing happened when a large online gaming company, based in Southern California, started rewarding users for watching video ads—their in-app purchases (IAP) went up by 9 percent. In fact, the majority of our publisher clients that decide to serve up rewarded videos are experiencing revenue gains as a result. In an industry where […]

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3 Opt-in Mobile Video Ad Placements That Keep Users Come Back for More





Mobile video advertising hasn’t always had the best reputation. Static formats like interstitials and pop-up banners have historically annoyed users by interrupting the game flow and causing accidental clicks. But, opt-in mobile video is slowly changing the perception of in-app advertising. These placements, also known as rewarded, give something of value to users in return […]

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How Pocket Gems Uses Data to Fuel Gameplay: A Q&A





Ryan Maddux is Manager of Analytics at Pocket Gems – a mobile gaming company known for titles like Episode and Paradise Cove. Maddux brings his background in economics and math, and his passion for gaming, to his work creating player experiences at Pocket Gems. In this interview, he talks about how Pocket Gems brings data into […]

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