5 tips to optimize your mobile programmatic ad buying





Companies know that to reach consumers today, mobile advertising is a necessity. Top brands are already incorporating the channel into their media planning and many are utilizing programmatic buying strategies to drive their mobile ad spend. According to eMarketer, this trend is only going to continue upward. Programmatic purchases represent 67 percent of all U.S. display […]

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M1 Summit 2015: 5 Experts Weigh in on AdTech’s Mobile Journey





There’s one consistent thing about the mobile adtech industry: it’s always changing. New players emerge. Companies consolidate. Targeting gets more advanced. But, not all of the changes are as fast as we’d like. Marketers are hesitant to embrace mobile. Measurement isn’t advancing fast enough. And buzzwords can distract from real conversations. But, at the end of the day, […]

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What You Should Know About Vungle’s New Exchange Partners





The Vungle team is celebrating today as we announce the launch of four new demand partnerships! Now, brands and agencies can buy Vungle video inventory programmatically through partners BrightRoll, Lyfe Mobile, Videomize and Conversant. Vungle Exchange, the first-ever in-app video ad exchange, has quickly gained momentum after announcing partnerships with TubeMogul and Adap.tv earlier this […]

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