The Billion-Dollar Question: Vungle & AppsFlyer on the Future of Mobile Video





As an industry, adtech doesn’t disappoint. It’s always changing – presenting new challenges, of course, but also presenting massive opportunities for advertisers to reach new audiences. Vungle’s VP of Business Development Colin Behr recently sat down with Appsflyer to share his take on the size of the opportunity and state of mobile measurement, data, and […]

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10 Stats to Keep in Mind When Creating a Mobile Video Ad





There’s a big difference between a mobile video ad that works…and one that doesn’t. Great ads have relevance to the user and fit the context of the app they’re in – in other words, they create a positive experience. For advertisers, this translates into higher conversions and engaged, high-quality users. Positive ad experiences also require […]

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M1 Summit 2015: 5 Experts Weigh in on AdTech’s Mobile Journey





There’s one consistent thing about the mobile adtech industry: it’s always changing. New players emerge. Companies consolidate. Targeting gets more advanced. But, not all of the changes are as fast as we’d like. Marketers are hesitant to embrace mobile. Measurement isn’t advancing fast enough. And buzzwords can distract from real conversations. But, at the end of the day, […]

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What to Know About China’s Top 3 App Stores





As the world’s largest smartphone market, China represents a huge opportunity for mobile game developers and publishers. But winning in the Chinese mobile market requires more than just localization. You need to be aware of local trends and, most importantly, you need to understand the Chinese app store landscape. You see, it’s nothing like app […]

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Magic Jigsaw Puzzles Reveals 56% Higher ROI with Mobile Video Ads





UA managers are some of the most data-driven people in the industry. Building a successful acquisition program requires constant monitoring of key metrics like loyalty, activation, retention and LTV. And then, there’s the constant tweaking of features and placements to optimize each campaign. The savvy marketing team at XIMAD, Inc. is no stranger to this process. To […]

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7 Characteristics of a Successful Game Studio





Some of you have likely read Ed Catmull’s Creativity, Inc. The book dives into the creative process at Pixar and describes how the studio managed their creativity, which resulted in a seemingly endless string of blockbuster movies, and it provides insight into how Pixar maintained its creativity throughout tremendous growth. Reading the book had me […]

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Now Introducing Vungle Premium





Today, we’re thrilled to bring to market Vungle Premium – the best programmatic private marketplace for brands to advertise in the world’s hottest apps.  Premium solves a critical challenge facing brands seeking to shift their budgets from traditional advertising to a mobile environment. “Advertisers miss great opportunities to run video campaigns during an app’s peak popularity, […]

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Russian Developer Tigrido Sets the Rules with its Dictator Mobile Games





Create a mobile battle game. Toss in a supreme ruler with unlimited power. Sprinkle in some humor and imaginative graphics. Add mobile video ads to monetize. And there you have it, the recipe for the popular Dictator mobile game. Dictator: Outbreak and Dictator: Revolt (a top 100 strategy game) were created by Russian-based studio Tigrido. […]

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5 Mind-Blowing Stats on the Future of Mobile Ad Spend





  This month, eMarketer shared its forecast for U.S. Ad Spending – a look at what’s to come in the ever-changing world of advertising. The results ushered in a new regime in the advertising industry: By 2019, mobile will account for 72% of U.S. Digital Ad Spend. Soak that in. If you’re the visual type, here’s […]

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7 Realities of Publishing a Mobile Game in China





For developers looking to enter new markets, China is especially tempting. The opportunity is massive – more than 550 million smartphones and tablets are active in the country. A huge percent of these have gaming apps installed. But, once developers start looking into what it takes, it quickly becomes daunting. How to meet that challenge was the topic of […]

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