6 Tips on Captivating Players from Storm8’s Chief Creative Officer





  Tim LeTourneau knows a thing or two about game design. He’s worked in the industry for 25 years – as VP  of the Sims Studio at EA, leading creation of Farmville and now working at Storm8 on titles like Restaurant Story. At this year’s GDC, he shared insights on launching invest-express games (when users invest […]

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What’s in a Viral Hit? Trivia Crack & Tango Pull Back the Curtain





  What do Trivia Crack and Tango, a mobile messaging service, have in common? Oh, just about 20 million DAU. These powerhouse publishers have experienced huge success with users, and they joined Vungle on stage at GDC yesterday to talk about how. Here are the highlights: The Players Paul Del Pin: Head of Marketing & Sales […]

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7 Realities of Publishing a Mobile Game in China





For developers looking to enter new markets, China is especially tempting. The opportunity is massive – more than 550 million smartphones and tablets are active in the country. A huge percent of these have gaming apps installed. But, once developers start looking into what it takes, it quickly becomes daunting. How to meet that challenge was the topic of […]

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6waves Sees 40% Increase in User Retention with Video Ads





The mobile advertising space isn’t very old, which makes us all the more proud of our long relationship with mobile games publisher and developer 6waves. A trusted partner since 2013, 6waves has expanded into new genres and geos, and we’ve been by their side to ensure that mobile video ads provide them with consistent, strong […]

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Three Ways to Connect with Vungle at GDC





If you’re headed to GDC next week, there’s no doubt you’ll encounter a Vungler or two. It happens to be one of our favorite events of the year, and it’s in our beautiful hometown of San Francisco. We’ll be out in grand style this year, with a focus on providing educational opportunities for publishers at […]

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How-to: Create an Opt-In Placement for Fun and Profit





App monetization isn’t a new thing. It’s been an intrinsic part of mobile development since the dawn of the first App Stores, but for many mobile developers it remains misunderstood. Monetization doesn’t need to be an onslaught of unrelatable, uninteresting endorsements – it can be a healthy break from intense game play. It can be […]

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A Game Developer’s Guide to Mobile Video Ads for Apps





Being a mobile game developer has a lot of perks – but the “making money” part can be a struggle at times. First, there’s the decision over whether to release a paid or F2P app. Most consumers don’t want to pay for apps, and knowing this, it’s common for game developers to go freemium, relying […]

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Frequency Caps and Daily View Limits in Mobile Video: A Primer





Many publishers go through the same thought process when integrating video ads: I want to monetize my game, but I don’t want to alienate my users. The thing is, it’s not an either/or situation. Video ads can be used in ways that incentivize the user, whether it’s with an extra life or more game play. And, […]

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Keep Calm and Find Your Passport: Advertising in Emerging Markets





Growth in the smartphone market is occurring at breakneck speed. But the areas growing fastest aren’t the U.S. or Europe – they’re China, Brazil, India, and other emerging markets where smartphone adoption is showing hockey stick growth. For advertisers, these markets offer a new user base for your app and an additional audience for your brand message. But […]

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