New UA Report: How 700 Top Mobile Developers Land High-Quality Users





With millions of apps and games flooding the highly competitive mobile marketplace, user acquisition is becoming an increasingly critical component for success among developers and publishers. We know it takes hard work to cut through the noise and reach top quality users, which is why we’re especially honored to be mentioned as one of “Eight […]

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Trivia Crack Doubles Conversion with Interactive Mobile Video Ads





Trivia Crack is one of the most downloaded apps in the world. But like all games, it’s faced with the constant challenge of how to remain in the charts. In fact, it takes only two months for an average app’s monthly users to decline to 50 percent of peak. To achieve staying power, Etermax, developers […]

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More Than Half of the U.S. is Now Mobile Gamers. So Where Are the Brands?





There’s no mistaking the power of the mobile gaming audience – its members hail from every imaginable age group, income bracket, and geography. And more join their ranks every day. A new report from eMarketer shows just how quickly the mobile gaming set is growing, proclaiming 2015 as “the year when mobile phone gaming becomes […]

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Going Global: 8 Steps to Localize Mobile Video





This article was originally published on Adotas – visit their site to see the full piece on mobile video localization.  “Audiences around the world are overwhelmingly open to mobile video advertisements that relate to their context and viewing patterns,” said Joe Laszlo, senior director of the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence, upon last […]

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Vungle launches South Korea office





Today, with the launch of Vungle Korea, we’re excited to bring our model of mobile video advertising to a brand-new market. Located in D.Camp, a buzzing tech and start-up space in Seoul, South Korea, Vungle Korea is perfectly positioned to help local developers and publishers bring their apps to a global market. “Our goal is […]

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3 Opt-in Mobile Video Ad Placements That Keep Users Come Back for More





Mobile video advertising hasn’t always had the best reputation. Static formats like interstitials and pop-up banners have historically annoyed users by interrupting the game flow and causing accidental clicks. But, opt-in mobile video is slowly changing the perception of in-app advertising. These placements, also known as rewarded, give something of value to users in return […]

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You’re Invited – Join TUNE & Vungle May 20 to Boost Your Ad Performance





The cost of acquiring new users is on a steep incline, rising 34% last year alone. For advertisers, this means spending your budget in the right places is more critical than ever. That’s where view-through attribution comes in. In the past, attribution was based on the click. It didn’t account for people who saw an ad but […]

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Is Twitch Worth It For Mobile Developers? (Hint: We Say Yes.)





The world’s longest turn in Hearthstone. The largest space battle in history. A Guiness Record breaking game of Pokémon. These all took place on Twitch – which claims to “broadcasts ALL the games!” and boasts 65 million monthly active users that share and watch live streams of gameplay. Twitch is a digital trophy case of gaming talent, incredible feats. and international […]

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6 Trends Shaping the Games Industry in 2015





2014 saw tremendous growth in the mobile gaming world, and this year’s continued expansion brings with it exciting opportunities and new challenges for developers. The mobile games industry is projected to top $40 billion by 2017, and today’s market trends can offer an insightful window into where the future is headed. With 2015 already off […]

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Education through gaming: Inspiration from the White House





Games are educational vehicles – we’ve all know that for some time. Children of the 90s will certainly recall learning equations from Math Blasters, geography and history from Where in the World is Carmen Sandiego?, and, well, puns from Monkey Island. But, despite these hopeful beginnings, edugames haven’t moved significantly forward in the classroom or in scientific […]

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