Three Ways to Connect with Vungle at GDC





If you’re headed to GDC next week, there’s no doubt you’ll encounter a Vungler or two. It happens to be one of our favorite events of the year, and it’s in our beautiful hometown of San Francisco. We’ll be out in grand style this year, with a focus on providing educational opportunities for publishers at […]

Read More

How-to: Create an Opt-In Placement for Fun and Profit





App monetization isn’t a new thing. It’s been an intrinsic part of mobile development since the dawn of the first App Stores, but for many mobile developers it remains misunderstood. Monetization doesn’t need to be an onslaught of unrelatable, uninteresting endorsements – it can be a healthy break from intense game play. It can be […]

Read More

A Game Developer’s Guide to Mobile Video Ads for Apps





Being a mobile game developer has a lot of perks – but the “making money” part can be a struggle at times. First, there’s the decision over whether to release a paid or F2P app. Most consumers don’t want to pay for apps, and knowing this, it’s common for game developers to go freemium, relying […]

Read More

Frequency Caps and Daily View Limits in Mobile Video: A Primer





Many publishers go through the same thought process when integrating video ads: I want to monetize my game, but I don’t want to alienate my users. The thing is, it’s not an either/or situation. Video ads can be used in ways that incentivize the user, whether it’s with an extra life or more game play. And, […]

Read More

Advertisers Can’t Afford to Ignore Gaming, says new IAB Report





When I got a Words with Friends request from my husband’s grandma, I knew mobile gaming was officially ubiquitous. Gamers of every age and demographic (yes, including the blue-haired) have joined the revolution. For advertisers, this means a shifting of perception and a realization that they may find their consumers in unexpected places. This message is […]

Read More

How To: Monetize Your iOS Mobile App in 10 Minutes





So, you’ve decided to monetize your app with Vungle mobile video ads? At this point you may be wondering, what do I need to plan? What changes will I need to make to my app? How much time will I need? How difficult is it going to be? I’d like to say I can answer […]

Read More

How One Family Monetized Their Buzz-Worthy Mobile Game





Not every family builds a mobile game together. But, that’s exactly how John Passfield and his kids Zach and Ella spent some of their free time. John owns Red Sprite Studios in Australia, where he mentors game developers. Bringing his family into his passion, and encouraging theirs, only seemed to make sense. In this infographic, we share […]

Read More

Live from PG Connects: Three Monetization Trends for Publishers





The most successful apps in mobile are free. However, to launch future apps, and keep the proverbial doors open, you need revenue. That’s where monetization comes in. In 2015, opening your app to brand dollars through programmatic advertising  is one of the best ways to make the dollars flow, and (most importantly) not totally irritate […]

Read More

How Pocket Gems Uses Data to Fuel Gameplay: A Q&A





Ryan Maddux is Manager of Analytics at Pocket Gems – a mobile gaming company known for titles like Episode and Paradise Cove. Maddux brings his background in economics and math, and his passion for gaming, to his work creating player experiences at Pocket Gems. In this interview, he talks about how Pocket Gems brings data into […]

Read More

5 Stats That Will Change Your Perception of Mobile Gamers





The global mobile gaming market is expected to generate $23.9 billion by 2016, yet misconceptions about mobile gamers abound. People tend to envision gamers as young males, armed with bags of chips, playing first-person shooters in their parent’s basements. But, the data tells a different story. These five stats will show you the changing face […]

Read More