5 Mind-Blowing Stats on the Future of Mobile Ad Spend





  This month, eMarketer shared its forecast for U.S. Ad Spending – a look at what’s to come in the ever-changing world of advertising. The results ushered in a new regime in the advertising industry: By 2019, mobile will account for 72% of U.S. Digital Ad Spend. Soak that in. If you’re the visual type, here’s […]

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Zombie Catchers Boosts Session Length 25% with Opt-in Video Ads





If you enjoy killing zombies (and who doesn’t), then you need to immediately pick up your phone and download Zombie Catchers. This offbeat app takes a new twist on the zombie genre – letting players harpoon the undead and build a business by blending them into smoothies. It was a success from the beginning, hitting 1.5M downloads […]

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Is Twitch Worth It For Mobile Developers? (Hint: We Say Yes.)





The world’s longest turn in Hearthstone. The largest space battle in history. A Guiness Record breaking game of Pokémon. These all took place on Twitch – which claims to “broadcasts ALL the games!” and boasts 65 million monthly active users that share and watch live streams of gameplay. Twitch is a digital trophy case of gaming talent, incredible feats. and international […]

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6 Trends Shaping the Games Industry in 2015





2014 saw tremendous growth in the mobile gaming world, and this year’s continued expansion brings with it exciting opportunities and new challenges for developers. The mobile games industry is projected to top $40 billion by 2017, and today’s market trends can offer an insightful window into where the future is headed. With 2015 already off […]

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Education through gaming: Inspiration from the White House





Games are educational vehicles – we’ve all know that for some time. Children of the 90s will certainly recall learning equations from Math Blasters, geography and history from Where in the World is Carmen Sandiego?, and, well, puns from Monkey Island. But, despite these hopeful beginnings, edugames haven’t moved significantly forward in the classroom or in scientific […]

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6 Tips on Captivating Players from Storm8’s Chief Creative Officer





  Tim LeTourneau knows a thing or two about game design. He’s worked in the industry for 25 years – as VP  of the Sims Studio at EA, leading creation of Farmville and now working at Storm8 on titles like Restaurant Story. At this year’s GDC, he shared insights on launching invest-express games (when users invest […]

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What’s in a Viral Hit? Trivia Crack & Tango Pull Back the Curtain





  What do Trivia Crack and Tango, a mobile messaging service, have in common? Oh, just about 20 million DAU. These powerhouse publishers have experienced huge success with users, and they joined Vungle on stage at GDC yesterday to talk about how. Here are the highlights: The Players Paul Del Pin: Head of Marketing & Sales […]

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7 Realities of Publishing a Mobile Game in China





For developers looking to enter new markets, China is especially tempting. The opportunity is massive – more than 550 million smartphones and tablets are active in the country. A huge percent of these have gaming apps installed. But, once developers start looking into what it takes, it quickly becomes daunting. How to meet that challenge was the topic of […]

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6waves Sees 40% Increase in User Retention with Video Ads





The mobile advertising space isn’t very old, which makes us all the more proud of our long relationship with mobile games publisher and developer 6waves. A trusted partner since 2013, 6waves has expanded into new genres and geos, and we’ve been by their side to ensure that mobile video ads provide them with consistent, strong […]

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