What Makes an Engaging Video Ad?





When it comes to mobile games, companies always need to boost their user base through smart acquisition. Increasingly, brands are turning to in-app video advertising because it has been proven to drive revenue within an engaged audience, and video ads provide a better user experience. Unfortunately, there’s a big difference between a mobile video ad that works and one that doesn’t – and following a few best practices can translate into more clicks, conversions and engaged users.

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Vungle SDK Introduces iOS 9 & Android Marshmallow Compatibility





To provide developers the best possible mobile advertising experience, we’re excited to introduce the newest version of the Vungle SDK – now available for download! Our improved SDK focuses on performance enhancements, including: iOS 3.2.0 iOS 9 compatibility Secure communication between SDK & Ad Server Cocoapods support Improved stability Supports devices running iOS 7.0 and above […]

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3 Ways Windows Developers Benefit from our Partnership with Microsoft





It’s not every day that we open up a brand-new app platform and connect with a new audience of app developers. But today, we’re doing just that as we embark on an exciting partnership with Microsoft. Together we’re bringing monetization to Windows developers around the world with the launch of the Vungle Windows 10 SDK […]

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[Tip Sheet] 6 Can’t-Miss Strategies to Win the User Acquisition Game





When it comes to mobile monetization and user acquisition, making a top-notch game that keeps players engaged is always going to be first priority. But what about getting that ever-important first boost of momentum to bring in a critical mass of users? The constant quest to build your userbase requires creative thinking and marketing acumen. […]

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Racing to Monetize: 5 Questions with JellyBus, creators of Rush Star





Developers launching mobile games often find themselves at a crossroads when it comes to monetization: Users don’t want to pay for their games but at the same time, in-app purchases alone aren’t enough to float a free-to-play gaming business. Jellybus, a South Korean company behind several popular photo and video apps, encountered this dilemma when introducing […]

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How to Monetize Your Android App with Mobile Video Ads – in 10 Minutes





When looking for the best way to monetize your app, you’ve probably heard other developers talk about mobile video ads. About 35% of game developers have used mobile video ads, and many find them a great source of revenue that doesn’t conflict with their UX (and in some cases, enhances it). If you’re ready to […]

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Trivia Crack Doubles Conversion with Interactive Mobile Video Ads





Trivia Crack is one of the most downloaded apps in the world. But like all games, it’s faced with the constant challenge of how to remain in the charts. In fact, it takes only two months for an average app’s monthly users to decline to 50 percent of peak. To achieve staying power, Etermax, developers […]

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Change of Art: 4 Predictions for the Future of Mobile Video Creative





Just a few years ago, mobile developers had to accept a sub-standard experience for ads they allowed in their apps. Ineffective banner ads crowded the screens – not beloved by any means but tolerated as the “necessary evil” to monetize users. Thankfully, app developers didn’t have to suffer long. Banner ads still exist, sure, but […]

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Do’s & Don’ts for Engaging Mobile Video Creative





Earlier this week we announced Vungle Creative Labs – our in-house team of experts that creates and optimizes mobile video ad experiences. Today at Apps World Berlin, the Head of Labs Si Crowhurst shared a look at what the team has learned from running thousands of mobile video ad campaigns. Take heed of these best practices as you look to convert […]

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Now Introducing Vungle Creative Labs





Too often, advertisers just produce creative and hope it works. At Vungle, we think the best mobile video ads are both beautiful and fueled by science and real-time data. Today, we’re excited to announce the team that’s making this happen: Vungle Creative Labs. This in-house group of artists, filmmakers, designers and interactive specialists marries art and […]

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